Accelerating product design and testing with consumers through a new approach to innovation
Almarai is the world’s largest vertically integrated dairy company and the largest food production and distribution company in the Middle East.
As leaders in the Dairy Industry, Almarai used its experience to establish the first infant formula factory in the Gulf Region, while also maintaining reach across food, juice, baked goods, snacks and poultry categories.
With ambitions to maintain its long-standing success in the food and beverage industry, Almarai decided it was time to find a new approach to innovation. One that would be a faster, more customer-proof way of creating disruptive products for their constantly changing regional market.