Define a new strategy &
develop 6-8 concepts.
The water division of Danone, a leading global food and beverage producer, wanted to define a new strategy and develop innovative concepts for the Chinese market.
Danone reached out to Board of Innovation to facilitate their Design Thinking process. They asked us to challenge the team with our grounded cross-industry expertise in new product development, and help them develop 6-8 user-validated food and beverage concepts.