Sustainable change through innovation.
Global health services provider Cigna was looking to better drive innovation within its international businesses. Their operations span markets across Europe, Asia Pacific, and North America, and the central innovation team (referred to as the Innovation Hub) is small group primarily sitting in Belgium. While they saw pockets of innovation throughout the organization, the team wanted to better engage the different markets across the globe in innovation initiatives, thus accelerating the pace and ensuring better sharing of knowledge.
The term ‘innovation’ can mean many things to different people, especially in large global organizations. The team wanted to find new ways to drive value within the organization (as opposed to a capability-driven model), and have a strategic governance process to properly prioritize initiatives relating to short- and long-term goals. And like many teams operating within a highly regulated market, accelerating and scaling new business efforts was an ongoing and real challenge.