AstraZeneca: forging opportunities in the new normal

When the market shifted due to COVID19 in March 2020, AstraZeneca’s MEA leadership team went on the offense.

When faced with exceptional challenges, you can do one of two things: defend what you have and rally around the status quo, or take a leap forward and go on the offense with bold strategies.

 

When the market shifted due to COVID19 in March 2020, science-led biopharmaceutical company AstraZeneca’s MEA leadership team chose Option 2 – and called in Board of Innovation to help make it happen.

Challenge

Creating an advantage in the new normal

With lockdowns and restrictions in place around the world, there was a pressing need to address the challenge with a systemic approach. Creating a sense of urgency and preparing the business for the new normal was crucial in order to forge opportunities for the months and years to come.

Together with Board of innovation, AstraZeneca’s MEA leadership worked on identifying offensive strategic initiatives and business opportunities to which to allocate resources and to develop in the immediate future.

Working with Board of Innovation in modeling AstraZeneca's strategy based on the new normal was one of my best experiences in collaborating with an external agency.

They can truly challenge your perspectives and strategic vision by looking at issues or challenges from different angles.

The perfect match if you are looking for young and talented consultants with a fresh perspective on your company’s strategy, which will literally become an extension of your team.

Hicham Mhirgani , Country Director at AstraZeneca

Results

An aligned leadership

To do so, we structured a two-week strategy sprint that included several touchpoints with the country presidents of AstraZeneca MEA. Everything was organized in a time-efficient way with maximum output, limiting activities to giving input, validating work in progress, and efficient decision making.

 

After the program was completed, the leadership stood aligned, with a shared vision and four strategic directions in place, including the key challenges to overcome in the region.

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