Together, we mapped 4 business models, and the Clinova team faced several rounds of direct challenging. In essence, we acted as potential investors would, poking holes from every possible angle. We didn’t shy away from asking the hard questions, because that’s exactly what they wanted to pressure-test before meeting with potential partners.
We dug into the stakeholder landscape, target customer segments, and key assumptions that needed to be validated in order for the business model to succeed. We didn’t hold back. And as a result, they decided to completely shift their priorities. More on that to come.
Finally, with a sound business model secured, we helped them design a brand package to show to their investors and tell a cohesive, persuasive, wallet-opening story.