Bringing a successful product concept to market with O-I

A journey from sticky notes to rapid prototyping, to real-world innovation.

Challenge

Becoming a world-class innovator.

Owens-Illinois (O-I) is a Fortune500 company specializing in container glass products. It’s one of the world’s leading manufacturers of packaging products, with clients like Heineken, ABInBev and P&G. O-I recently embarked on a journey to become a world-class innovator delivering value to both their clients and final users. 

O-I reached out to Board of Innovation to translate sustainability trends and needs into concrete opportunities for innovation investments for the European market. 

O-I wanted to create something significantly new, better and of value to customers that would generate profitable growth. 

Sound familiar? We can help.

The O-I Accelerator changed my way to see things, and it gave me a new refreshed mindset. I now see business opportunities instead of problems.  

Oscar Salvador, Senior Commercial Strategy Analyst, O-I

Solution

From idea to dragons' den in 6 months.

Board of Innovation designed and facilitated a 6-month corporate innovation accelerator for Owens-Illinois, with the goal of developing several proof of concepts, translating them into qualitative investment pitches, and identifying concrete innovation investment opportunities. 

The program consisted of an ideation track and a development track.

During the ideation track, we turned prioritized market insights into creative ideas. We gathered more than 20+ business ideas and funnelled them to 4 selected concepts that have been further elaborated. 

These 4 promising business concepts were admitted to the development track, where Board of Innovation coaches supported the teams in the creation and validation of their business ideas following a hands-on, startup way of testing assumptions in the market. This in order to be able to convince the direction committee to invest in them – just like internal startups.

Impact

O-I:Expressions. At the crossroad of trend-based innovation and user-centric design.

Out of four teams that participated in the O-I Accelerator, one was awarded by Owens-Illinois, which invested, allowed for further development, and included into the company’s global innovation pipeline. The team’s business concept, O-I:Expressionshas now being launched to the market.

With O-I:Expressions, Owens-Illinois creates new marketing opportunities for brands through customization and personalization by sculpting glass bottles into multi-dimensional works of art, enabled by digital printing. These large-scale customization opportunities are offered to their clients, featuring Heineken, AB InBev, Coca-Cola and P&G. 

O-I sustainability accelerator

Exciting to see yet another brand using O-I Expressions, a solution we created together with O-I as a part of a sustainability accelerator. O-I is the world leader in glass bottle production. This sustainable 3D printing technology allows brands to individually personalize packaging while reducing packaging waste.

Get in touch

Inspired by this case and interested in setting up a similar collaboration?
Get in contact with one of our experts!

Share this case

Share on linkedin
Share on facebook
Share on whatsapp
Share on email

Other cases

100+ Total executives trained in Design Thinking

Hands-on training in design thinking for management and talents in Total.

Building an innovation culture with Cigna Health Insurance

We partnered with leading health services provider Cigna to build an internal innovation capability geared towards solving business-critical challenges in local markets around the world.

Building internal capabilities for ING

Innovation transformation program, train-the-trainer tracks, and corporate accelerators: tailored initiatives to keep ING an innovation-driven company.

Redesigning the pension journey for AXA

How our co-creation program with bank and insurance provider AXA helped improve the pension sales process for brokers and redesign the customer journey.

Digital innovation strategy for Roche

We developed a digital health strategy and identified multiple growth opportunities based on changing patient needs and the rise of new technologies.

Transformation program for Proximus

Design thinking transformation program for Proximus, first telco in Belgium.

Shaping and executing a multi-year Growth Strategy

Sappi, a leading global provider of sustainable woodfibre products and solutions, engaged with Board of Innovation in a strategic multi-year partnership.

New concepts for the Chinese market with Danone

How we helped Danone create 8 food and beverage concepts for the Chinese market while training staff in practical business design methodologies.

An airtight business model for self-diagnosis app Caidr

Healthcare company Clinova asked us to challenge their business model and think like potential investors ahead of the launch of their symptom-checker app, Caidr.

2 business concepts funded by Unilin

A story of intrapreneurship, talent management, innovation, and technology.

Successful solutions for Blue Box Partners’ clients

Helping Blue Box Partners collaborate with customers to co-design Amazon certified Frustration-Free Packaging solutions.

The future of mobility and the opportunities for Toyota

Together with Toyota's foresight team, Board of Innovation documented and predicted the shifts that could impact the European automotive market going forward.

How KLM developed 3 disruptive digital concepts

Facilitating the KLM’s Disruptive Field Day.

5 customer-centric business concepts for TD Bank

Boosting capabilities and techniques of TD's center of excellence.

Building an innovation culture within Thomson Reuters

How-to-startup coaching for global intrapreneurs in Thomson Reuters.

Engie: 3 new ventures & an invigorated innovation strategy

From innovation strategy to corporate accelerators: 360° innovation support for Engie.

Designing and testing 7 products in 7 months

We partnered with Almarai on the development of an accelerated innovation process, resulting in the launch of new food and beverage ideas.

Revolutionizing baggage handling at airports with Vanderlande

Corporate startup coaching, from ideation to RedDot Design Award: Board of Innovation for Vanderlande.

Social change: HIV prevention in Myanmar

Scaling up and achieving sustainability of high-quality HIV prevention and treatment services in Myanmar.

Crafting new packaging solutions for ABInBev

Ideation brainstorms and co-creation workshops for ABInBev.

32 new business models for Valmet

Securing new profitable innovation growth whilst developing an intrapreneurial innovation culture and mindset.

Business Model Transformation in Healthcare

We partnered with a Fortune 500 healthcare organization to transform them into a value-based organization with a new digital business model.

Launching 2 new ventures with ING

Discover how we built 2 new ventures with ING during a changing banking climate.

An actionable innovation strategy for SOS Children’s Villages

We enabled the NGO to co-develop an innovation framework, re-map ongoing projects, and align innovation efforts internationally.

Industry specific experience

Let’s book a call to find out how we helped organizations like yours. We’ll give you detailed information about our industry specific experience.

Let's get in touch!

Dont worry, we aren’t going to spam you with emails or call you a thousand times. After you fill in this form, one of our experts will reach out and talk to you.