Service design.

Co-designing new services that customers will love.


Supporting the creation of customer-centered services.

Service design is the practice of designing services, systems, and processes to deliver an excellent customer experience

The service design process means diving deep into the details of the customers’ world and how your business really operates. The purpose is to simplify, and enhance the way your organization delivers its service so that it will meet customer expectations

But is service design really useful? Research by Walker and Gartner found that by 2020 customer experience will be more important than price or product. It found that 89% of businesses today already compete on the level of customer experience.

Board of Innovation supports building service design capabilities in corporations. Through service design, we help you foster a customer-centric mindset in your organization. Your company will be capable not only of responding to but also of foreseeing the ever-changing environments your customers will experience in the future. Innovation-driven organizations will rely heavily on teams capable of shaping the experiences of tomorrow.

“Board of Innovation generated a great momentum! In little time they managed to motivate individuals to keep reaching for the stars and work together to fine-tune our services. The ripple they caused is still rolling as a wave through our organization.”

Boris Matthys, IT Architect, Securex

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Supporting flawless service design.


user-oriented Systems, products, and services

We use methodologies that put the user at the very center of innovation. This supports the creation of well-designed systems and processes from both system and multi-user perspectives (users/customers, staff, and business).


Creation of internal expertise

Instead of doing the job for you, we guide teams through the why and how of “service design thinking.” Our hands-on coaching will give your team business results and in-depth experience with tools such as personas, customer journey mapping, and service blueprinting.  


Long-term customer-oriented culture

The skills and strategies acquired in the service design program will transform your internal culture into one that embraces customer empathy, experimentation, and validation at its heart. Establishing teams capable of creating and taking a good idea further is how service design leads to innovative products and services.  

Program overview

Injecting service design capabilities.

Our hands-on coaching will give your team in-depth experience in service design methodologies, including practicing with tools such as personas, customer journey mapping, and service blueprinting.  

A service design coach guides teams towards business success by teaching skills such as conducting interviews, ideation, concept development, prototyping, and testing concepts. This can be done through participatory workshops or individual coaching on ongoing projects.

All the efforts will pay off in a new or improved service concept that has already been tested with customers, that’s proven to match the customers’ expectations and ready to make a positive change in your business. 

Client cases

Trusted by Fortune 500 and global innovators.

Board of Innovation makes Fortune 500 corporations innovate like startups, mixing proven methods from design thinking and lean startup strategies.

Service design.