Service design.

Co-designing new services that customers will love.


Supporting the creation of customer-centered services.

Service design is the practice of designing services, systems and, processes, with the goal of delivering an excellent customer experience

The service design process dives deep into the details of the customers’ world and into how your business really operates. The purpose? To simplify, streamline, enhance the way your organization delivers its service, in a way that it will ultimately match customer expectations

But is service design really useful? A research by Walker and Gartner reports that by 2020 customer experience will become more important than price and product. Furthermore, it states that already 89% of businesses today compete on the level of customer experience.

Board of Innovation supports the creation of service design capabilities in corporates. Through service design, we help you foster a customer-centric mindset in your organization. This way, your company will be capable of not only responding to but also foreseeing the ever-changing environments that your customers will experience in the future. Having teams capable of shaping the experiences of tomorrow is a crucial capability for innovation-driven organizations.

“Board of Innovation generated a great momentum! In little time they managed to motivate individuals to keep reaching for the stars and work together to fine-tune our services. The ripple they caused is still rolling as a wave through our organization.”

Boris Matthys, IT Architect, Securex

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Supporting flawless service design.


user-oriented Systems, products and, services

We use methodologies that put the user at the very center of innovation: this way, we support the creation well-designed systems and processes from both a system and multi-user perspective (users/customers, staff and business).


Creation of internal expertise

Rather than doing the job for you, we prefer to guide teams through the why and how of “service design thinking”. Through our hands-on coaching, your team gains not only business results but also in-depth experience with tools such as personas, customer journey mapping and service blueprinting.  


Long-term customer-oriented culture

The skills and way of working acquired during the service design program will result in a transformed internal culture, that now embraces customer empathy, experimentation, and validation at its heart. Having teams capable of creating and taking a good idea further is how service design lead to the innovation of better products and services.  

Program overview

Injecting service design capabilities.

Through hands-on coaching, your team will gain in-depth experience in the service design methodologies, including practicing with tools such as personas, customer journey mapping and service blueprinting.  

Additionally, the service design coach guides teams towards business results by teaching them skills such as conducting interviews, ideation, concept development, prototyping and, testing concepts. This can either be done through participatory workshops or by means of individual coaching on their ongoing projects.

All the efforts invested will finally result in a new or improved service concept that has been tested with customers to validate a match with the customers’ expectations and the impact on your business. 

Client cases

Trusted by Fortune500 and global innovators.

Board of Innovation makes Fortune500 corporations innovate like startups, mixing proven methods from design thinking and lean startup.


Service design.

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