Answer to critical business challenges, quickly! Find here agenda and program of our reinterpretation of the Google Ventures' design sprints.
Empathize, ideate, prototype, and validate with users. In 5 days.
Invented by Google Ventures, a design sprint is an intensive and highly-structured 3-to-5-day innovation cycle, where teams deep dive into a specific topic through prototyping, testing and validating with users.
A design sprint is run with up to 7 team members from multi-disciplinary backgrounds – broad and diverse participant backgrounds are key to successful Sprint outcomes.
By helping select the right problems and giving first quick hints of possible solutions, design sprints allow setting a path to achieve your long-term goals more effectively and efficiently.
Large corporates from Nest to Nike, Google Ventures, IBM, Spotify, KLM, Philips and, many other Fortune 500 innovation leaders rely on this format to tackle uncertainty and risk in the least amount of time, with the greatest amount of learning for the organization.
We’ve run tailored innovation sessions with large multi-national banks, media conglomerates, global corporations, international telcos and many more. Our methodology is partially based on The Sprint Book by Jake Knapp.
What to expect from our design sprints?
Focus on issues from your customers perspective
Sprints help you to focus on the most pressing issues from your customers’ perspective by defining the right problems, ideating, selecting and prototyping to gain validated learning for both B2B and B2C projects, including insight analysis in under 5 days.
A (quick and cheap) proof that you are (or not) on the right track
This brainstorm format allows you to focus on specific problems, features or functionalities with customer validation, fast. The process shows you if you’re on the right track as quickly (and cheaply) as possible. This is achieved by rapid prototyping and interviewing a small customer sample.
A 360° validation of final concepts
Our innovation consultants bring broad and unique experiences with deep knowledge in helping large corporates innovate like startups, in multiple industries across the globe. With expertise spanning from design thinking to service design, to lean startup and business model innovation, we help you validate innovative concepts, making sure that only the most worthy ones progress.
A unique corporate-oriented approach to Design Sprints
We approach design sprints a little differently from the traditional Google Ventures approach. We enriched the standard process with our own tools, methods and, processes, tailored to the specificities of corporate challenges.
Deep dive in the structure of a design sprint.
Corporate teams of up to 7 per project, who are up for a stimulating, collaborative, fast-paced, high-energy innovation cycle. We challenge participants by getting them out of their daily comfort zone to where the magic happens to drive innovation forward. This requires participants from different organizational backgrounds and business units to develop creative thinking, and to help solve problems, but also to voice their opinion and constructively challenge the group.
Here’s the plan for a classic 5-day design sprint. We also frequently run shorter 3-day design sprints.
The first day is all about starting with the end-goal in mind and picking a target.
- Define your long-term goal
- Map out your challenge and problem
- Leverage existing knowledge
- Customer problem interviews
- Define how-might-we statements that will form the base for the following day
The second day you’ll get to come up with new ideas and solutions that will solve your customer’s problems. Try to gain inspirations from across different industries and implement that in your challenge.
- Customer journey mapping
- Define the right problem to solve
- Lightning demos of existing solutions
- Diverge ideation creative rounds
(analogy thinking, brainwriting, trends & drivers, triggers, opposite thinking, analogy cards, …)
On the third day, you will make a few decisions. It’s about shortlisting your ideas and choosing the ideas that you would like to take forward into the next phase.
- Critique, refine and cluster ideas
- Idea selection process
- Converge best ideas, features, functionalities
(innovation battlefield, assumption mapper, …)
- Concept card development
- Storyboard prototype
The fourth day is about making your ideas tangible in the fastest, cheapest and easiest way possible. It’s not about making a prototype that looks like your end product but about testing the key values of your ideas in the quickest way.
- Prototype tools palette & training
- Define team prototyping roles
- Rapid prototyping session
- Minimal viable product testing
- Problem interview training & preparation
- Interview test-run with the prototype
On the last day of the sprint program, you’ll test your prototypes with 5-to-10 end users. Validate the assumptions you’ve defined over the course of the week and gain input and feedback to iterate your product.
- 5 x customer interviews
- Real-time interview insight gathering by the team
- Team analysis of interview insights
- Reflect on insights in relation to original sprint questions
- Validate hypotheses and assumptions
- Plan next steps and move-on
Trusted by Fortune500 and global innovators.
Board of Innovation makes Fortune500 corporations innovate like startups, mixing proven methods from design thinking and lean startup.
LET’S GET IN TOUCH!
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