Business design sprint.

Answer your critical business questions faster. Learn about our program that re-envisions Google Ventures' design sprints.


Empathize, ideate, prototype, and validate. Get it done in just 5 days.

Invented by Google Ventures, a design sprint is an intensive, highly-structured 3-5-day innovation cycle. Teams deep dive into a specific topic by prototyping, testing, and validating with end users. 

A design sprint involves up to 7 team members from multi-disciplinary backgrounds. Broad and diverse participant backgrounds are critical to successful sprints.

Design sprints help innovators choose the right problems to solve and give first hints of possible solutions. They enable you to set a better path to achieve your long-term goals.

Large corporations from Nest to Nike, Google Ventures, IBM, Spotify, KLM, Philips, and many other Fortune 500 innovation leaders rely on the design sprint format to tackle uncertainty and risk in the shortest possible time, while maximizing learning for the organization.

We’ve run tailored innovation sessions with large multinational banks, media conglomerates, global corporations, international telcos, and many more. Our methodology is partially based on The Sprint Book by Jake Knapp.


What to expect from our design sprints?


Focus on issues from your customers' perspective

Sprints help you to focus on the most pressing issues from your customers’ perspective. You begin by defining the right problems, ideating, and then selecting and prototyping to gather validated information for B2B and B2C projects, including insight analysis, all in under 5 days.


A (quick and cheap) proof that you are (or aren't) on the right track

This brainstorm format lets you focus on a specific problem and get customer validation fast. The process shows you if you’re on the right track as quickly and cheaply as possible. This is achieved by rapid prototyping and interviews with a small customer sample.


360° validation of final concepts

Our innovation consultants bring their deep knowledge and wide-ranging and unique experiences to help large corporations innovate like startups in several industries across the globe. With expertise in strategies from Design Thinking to service design, Lean Startup and business model innovation, we help you validate your innovative concepts to ensure that only the most worthy ones progress.


A unique, corporate-oriented approach to Design Sprints

We approach design sprints a little differently than the traditional Google Ventures approach. We enriched the standard process with our own tools, methods, and, processes tailored to the specifics of corporate challenges.

Program overview

Deep dive into the structure of a design sprint.

Design sprints start with corporate teams of up to 7 people per project who are up for a stimulating, collaborative, fast-paced, high-energy innovation cycle. We challenge participants to get out of their daily comfort zones to where the magic happens and drive innovation forward. This requires participants from different organizational backgrounds and business units to develop creative thinking, help solve problems, and voice their opinions to constructively challenge the group.

Here’s the plan for a classic 5-day design sprint. We also run shorter 3-day design sprints.

The first day is all about picking a target so you can start with the end goal in mind.

  • Define your long-term goal
  • Map out your challenge and problem
  • Leverage existing knowledge
  • Customer problem interviews
  • Define How-Might-We statements

The second day you’ll start coming up with new ideas and solutions that will solve your customers’ problems. Try to take inspiration from different industries and implement that in your challenge.

  • Customer journey mapping
  • Define the right problem to solve
  • Lightning demos of existing solutions
  • Ideation creative rounds
    (analogy thinking, brainwriting, trends and drivers, triggers, opposite thinking, analogy cards, and more)

On the third day, you will make a few decisions. Day 3 is about shortlisting your ideas and choosing the best ones to take forward.

  • Critique, refine and cluster ideas
  • Idea selection process
  • Converge best ideas, features, and functionalities
    (using strategies including innovation battlefield and assumption mapper)
  • Concept card development
  • Storyboard prototype

The fourth day is about making your ideas tangible in the fastest, cheapest, and easiest way possible. It’s not about making a prototype that looks like your end product. It’s about testing the key values of your ideas in the quickest way.

  • Prototype tools palette and training
  • Define team prototyping roles
  • Rapid prototyping session
  • Minimal viable product testing
  • Problem interview training and preparation
  • Interview test run with the prototype

On the last day of the sprint program, you’ll test your prototypes with 5 to 10 end users. Validate the assumptions you’ve made over the course of the week and gain input and feedback to iterate your product.

  • 5x customer interviews
  • Real-time interview insight gathering by the team
  • Team analysis of interview insights
  • Reflect on insights in relation to original sprint questions
  • Validate hypotheses and assumptions
  • Plan next steps and move on

Business design sprint

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Client cases

Trusted by Fortune 500 and global innovators.

Board of Innovation makes Fortune 500 companies innovate like startups, mixing proven methods from design thinking and lean startup strategies.

Board of Innovation helped us clarify and expand on our ideas in only a few days. As a result, we have a much clearer vision of what we want to accomplish.

Bart Nieuwstraten, ING Netherlands

New concepts for the Chinese market with Danone

How we helped Danone create 8 food and beverage concepts for the Chinese market while training staff in practical business design methodologies.