Invite end users to your office and use their perspective to design new products and services.


Design for the user, with the user.

The team will learn through practice, developing the capabilities and mindset to for a successful ground-up collaborative design session.

We will be by your side throughout the 3-day workshop to help you fine-tune your skillsets based on your individual needs and personal strengths. 

A 3-day co-design workshop is an intensive ideation and design session, where a corporate team designs and develops a prototype for a new service or product together with a group of end users (hence the term “collaborative”).

In this 3-day collaborative design workshop, our experienced design thinkers and researchers will guide the team to apply user-centricity in the ideation phase.

The workshop with BOI was a fantastic opportunity to learn to think outside of the box, to be innovative, and to find new business opportunities together with end users.
Sutapa Bahaduri, Discipline Leader, Owens Illinois

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What to expect from our co-design workshop.


Truly customer-centric concepts

By including your end users and customers as partners in ideation and design, you can ensure the creation of truly customer-centric new products and services.


A Map of further opportunities

The process of interviewing users and collaborative design will unveil many f your customers’ unmet needs. Although only the most relevant ones will be tackled during the 3-day workshop, other unmet needs will be valuable starting points for future innovation projects. 


Customer-centric mindset

Besides the concrete business results, the workshop improves the long-term culture of your organization by showcasing the power of customer centricity and design thinking.


A full set of innovation tools

After this session, the team will receive all the templates and tools used during the workshop. This will help the team adopt the new tools and techniques in their everyday work.

Program overview

Collaborative design means inviting your customers into your team.

A human-centric approach is often associated with empathy and testing. These form a core part of design thinking, the innovation methodology that puts the people you serve back at the center of your innovation journey. However, your customer can offer more than just feedback and a glimpse into their lives. They can become your co-designers.

Inviting the customers to join your design team in the early stages of your design process helps you align your design better with every aspect of the solution. Users and communities of users are also much more likely to adopt and spread the word about a solution they helped to shape. 

Explore the kinds of challenges that contribute to collaborative design sessions.

We’ll help you with the preparatory work before running a collaborative design session.

We’ll support and coach you in running a collaborative design session with your innovation teams and relevant end users. We make the most of users’ input and creativity bringing in different tools, methods, tips, and tricks.

In the end, we help you synthesize the lessons from your collaborative design session and translate them into opportunities for design. These lessons will guide you to ultimately turn ideation into concrete development.

Co-design workshop

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Client cases

Trusted by Fortune 500 and global innovators.

Board of Innovation makes Fortune 500 companies innovate like startups, mixing proven methods from Design Thinking and Lean Startup strategies.

Redesigning the pension journey for AXA

How our co-creation program with bank and insurance provider AXA helped improve the pension sales process for brokers and redesign the customer journey.

Crafting new packaging solutions for ABInBev

Ideation brainstorms and co-creation workshops for ABInBev.