Business prototyping tools review – No business plan survives the first contact with the customer. During our business prototyping phase, we help our clients to build a Minimum Viable Product (MVP). Depending on the type of product or service, we might build a one-page website, physical prototype, paper mock-up or even prototype a B2B pilot plant. The goal at this stage is to test your crucial assumptions before investing big amounts. Our toolbox is filled with templates, hardware, and software to make this happen. In this post I’d like to talk about one of them: the Prototyping On Paper application (or shorter: POP).
What is prototyping on paper?
POP (Prototyping On Paper), by Woomoo, is a (currently free) app to make on-screen links between several paper prototype images. While the list of wireframing tools is growing day by day, most of them focus on designing in your browser. These tools often require software and design expertise. The POP app is different. POP loves paper! During workshops we don’t have time to teach people how to use software, so making drawings/sketches for new app ideas is the fastest way to go. POP helps you to bring your sketches come to life and to make them interactive! Simply sketch out your idea, take some pictures, and link the screens to each other by assigning buttons. But the best feature is that you can easily share your mock-up in seconds via Email, Twitter, Facebook,… to get early feedback and test assumptions. As I said, just awesome!
When we’re organizing intrapreneurial trainings for our clients, the partcipants are always very enthusiast about POP. The fact that it’s so easy to use allows everyone to prototype an app.
How to start if you're not a designer?
When organizing innovation bootcamps and lean sprints, we challenge people to overcome their “I can’t draw” attitude and motivate them to start making something. Less PPT, more MVP! Of course not everyone can express their ideas in the same way, but I’m a strong believer that everyone is a maker; you just have to provide the right tools and a proper maker environment. With Paper Prototyping you have to do the same. Few people can design or draw from scratch.
Here are some tools and tips I provide during bootcamps:
Templates, templates, templates
Get inspired by existing apps
Paper, scissors and glue are your friends
Make use of stencils
Tips and tricks for awesome use
- Use an image designed in Adobe Illustrator or Photoshop instead of sketches. Open it (e.g. via DropBox) on your iPhone and off you go. Demos in seconds!
- I recently installed AirServer on my Mac. This way I can send my iPhone screens to my computer: excellent for presentations. To quote a client after our last magical app presentation moment: “I didn’t know this was even possible!”
- As mentioned earlier, you can easily combine it with UI iPhone Stencils. Free your inner child!
Why do we love it?
It’s an easy, simple app with an extremely short learning curve! It is great tool to visualize app ideas, start the conversation when testing with possible customers, and last but not least, it’s free! I believe even my mother would love to work with POP :)
I’m Manu Vollens, New Business Designer, Innovation Consultant & Business Model Expert. Spreading innovation culture is in Board of Innovation’s DNA – if you liked the read, contribute to their mission by sharing this article.