Get inspired by these 4 TED talks on creativity in business

Creativity improves the process of solving problems. It doesn’t matter if we’re talking about developing a new product, a strategy or an innovative way to stay ahead of the competition. Creative problem solving gives that competitive edge that any business is striving to achieve.

How can you apply creativity in business? Dive in and get some expert advice from these top TED speakers. Let the creative juices flow!

But remember, innovation≠ creativity! Innovation is the organizational function of introducing new, useful, and feasible products, services, processes, or business models by an organization. Creativity is the individual (or team of individuals’) cognitive ability to transcend traditional ideas, rules, patterns, and create meaningful and original ideas. The relationship between the two can be described as: innovation is the implementation of creative ideas.

Linda Hill

How to manage for collective creativity. 

Navi Radjou

Creative problem-solving in the face of extreme limits. 

Eddie Obeng

Smart failure for a fast-changing world.

Tom Wujec

Got a wicked problem? First, tell me how you make toast.


I’m Peter Goossens, Head of Marketing @ Board of Innovation. Spreading innovation culture is in our DNA – if you liked the read, contribute to our mission by sharing this article.

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