AI is not only optimizing and speeding up marketing execution. It’s reshaping growth strategies, consumer decision-making, and competition. Dive into the impact of AI in marketing.
How you can build an AI-native marketing practice to move beyond AI execution to AI-driven growth.
AI is changing customer insights and enabling marketers with more precise, real-time insights.
By constantly analyzing unstructured data from vast sources (such as social media, reviews, and interactions), and condensing that into actionable insights, AI allows companies to extract real-time insights, anticipate customer needs, refine product offerings and optimize marketing strategies with higher accuracy and efficiency than ever.
What are the main benefits of using AI to uncover customer insights?
What are AI-powered consumer insights, and how do they work?
AI-powered consumer insights come from analyzing large datasets (reviews, social media signals, surveys) using machine learning and natural language processing (NLP) to detect trends, preferences, and pain points.
Can AI predict consumer behavior based on sentiment trends?
Yes, AI identifies sentiment patterns across multiple data sources, correlates them with past behaviors, and forecasts future behavioral patterns.
Importantly, AI can detect early signs of demand shifts, allowing you to adjust your strategy ahead of time.
How accurate is AI in analyzing consumer sentiment compared to human analysis?
Unlike human analysis, AI eliminates bias, scales across languages and platforms, and can detect subtle sentiment shifts thanks to the vast amount of data it can access at real-time. This makes AI-powered consumer sentiment analysis highly accurate.
What types of data can be analyzed for consumer insights?
AI can analyze unstructured text, audio, images, or even video. Brands usually analyze social media posts, product reviews, customer service transcripts, survey responses, forum discussions, emails, or call recordings.
How can AI-powered sentiment analysis help improve marketing strategies?
AI-powered customer insights can significantly improve marketing strategies by enabling businesses to make data-driven decisions, enhance customer experiences, and optimize campaign performance. Think about hyper-personalization, predictive analytics for better targeting, real-time customer insights, customized campaigns, and more.
How do businesses use sentiment analysis?
Businesses use sentiment analysis to monitor brand reputation, enhance customer support, develop data-driven marketing strategies, and refine product offerings. This continuous feedback on consumer perception helps your company improve customer satisfaction and engagement.
Agentic marketing refers to strategies designed to engage not only human consumers but also AI agents that increasingly influence purchasing decisions. As AI agents become more prevalent in guiding consumer choices, businesses must adapt their marketing approaches to effectively communicate with these non-human decision-makers.
What are the key benefits of transforming to Agentic Marketing?
We partner with you to develop a strategic roadmap for integrating Agentic Marketing into your operations, ensuring a seamless transition to AI-powered growth.
What is Agentic Marketing?
Agentic Marketing is a forward-thinking approach that focuses on marketing not just to human consumers but also to AI agents that influence purchasing decisions. As AI-driven assistants, recommendation engines, and autonomous decision-makers become more prevalent, businesses must adapt their strategies to engage both human and non-human buyers effectively.
How does Agentic Marketing improve customer engagement?
AI agents can deliver hyper-personalized content, automate interactions across multiple channels, and adjust messaging based on real-time customer behavior.
They enable brands to maintain continuous engagement by responding to customer needs and adjusting strategies in reactions to shifts in sentiment or demand.
How does Agentic Marketing differ from traditional marketing automation?
Agentic Marketing goes beyond rule-based automation by using AI models to make real-time decisions, adapting marketing strategies dynamically based on customer behavior and market changes.
Can AI marketing agents integrate with existing marketing platforms?
Yes. AI agents connect with CRMs, email platforms, ad networks, and analytics tools via their APIs. They can integrate with platforms like HubSpot, Salesforce, Google Ads, and the Meta Business Suite to automate workflows and enhance campaign performance with minimal manual intervention.
Generative AI is transforming marketing by automating content creation, enabling hyper-personalization, and optimizing strategies based on near real-time insights.
What are the main benefits of having Generative AI within your marketing strategy?
We help you craft a holistic, actionable AI strategy that fuels growth and maximizes Generative AI in marketing
What role should Generative AI play in marketing?
Generative AI (AI models capable of creating text, images, or music) is used in marketing to generate personalized content, automate customer interactions, and develop innovative campaign strategies.
How does Generative AI enhance content creation?
Generative AI can produce various marketing materials, including blog posts, social media content, or email campaigns. The relevance of the content is achieved by analyzing vast amounts of existing content.
What are the ethical considerations when using Generative AI in marketing?
It is essential to ensure transparency, avoid biases in AI-generated content, and respect customer privacy. Learn more about our approach to implementing clear guidelines and overcoming common AI trust and ethics challenges.
What are the best Generative AI tools for marketers?
How do businesses use AI for personalized marketing at scale?
AI can segment audiences based on their behavior, preferences, and engagement patterns. Based on that, it can dynamically generate personalized emails, ad copy, and product recommendations. Autonomously, AI can then select the right channel and send out the messaging at the best time.
This continuous loop scales easily and can increase the engagement and conversion of your audiences.
What’s the best way to integrate AI into an existing marketing strategy?
Adoption of AI goes beyond automating repetitive tasks like A/B testing or content creation with AI-powered tools. Instead, it can be the main driver of previously impossible innovation. Learn more about setting a holistic AI strategy.
Projects completed in a variety of key sectors, solving complex challenges for different client functions, from innovation and insights, to sales, marketing, and supply chain.
With two main offices in New York and Antwerp, and 14 languages represented, our global reach and experience have allowed us to help clients in over 30 countries since 2009.
Making us go-to-market experts for new internal and external products, services, and capabilities that drive top and bottom line revenue.
We don’t just help you plan for AI—we make it happen. From strategy to execution, we ensure AI delivers measurable business value.
Unlike traditional consultancies tied to specific tech stacks, we provide unbiased AI strategies tailored to your business, not a platform’s agenda.
Trusted by the world’s most ambitious companies, we bring deep industry knowledge and hands-on experience in AI transformation at scale.
