Internet & media

SHARE

If you want to follow all the business concepts that are being discussed here you may want to subscribe to RSS feed. Thanks for visiting!

Concept – The Business Model Innovation Award 2009 celebrates start-ups and corporate initiatives with an extraordinary business model. This year’s topic: Innovative business models around Exposure.

Goal - Supporting the initiative and dedication of today’s entrepreneurs, and stimulating business model exploration and innovation.

Context - The Award will be given during the 24 Hours of Innovation event on May 15-16.

Start-ups - The list of nominees:

iPop Ad Market

Based on exposure with an interesting first case. “We are developing new exciting products for our clients: First project turning car sales into an engine for economic upliftment: Homeless Cars.”

Hollrr

“Get rewarded to shout about the things you love”. An interesting concept floating on top of the web 2.0 wave(/bubble?).

Me2Everyone

“The semi-3D world will transform your life as a next generation social / business network. What makes us really different is that our members own this website! So when we make a profit – they make a profit.” So you build and share to earn a part of the profit.

EveryDayModels

Make use of the attention of your peers. “Everyday Models specialise in providing innovative ways for ‘everyday people’ to earn money while living their everyday lives.”

Oronjo

Give maximum exposure to your digital concent by using the service of Oronjo. “Sell your content on your own site. The Radiohead distribution model is now available for everyone, for free!”

Win It gIRL

A concept that that embraces the new social media trend. “WIN it gIRL finds out about cool products and services then reviews them in her e-newsletter. Readers participate with partnered blogs for exclusive contests and sweepstakes.”

Posse

A Win-win exposure concept: “Posse is a way for you to expose your favourite gigs to your friends and social networks, and get paid for the effort! We’re partnering with bands that are keen to reward their fans for years of hard work.”

Internet & media

SHARE

Hollrr.com is a very interesting business concept and that for many reasons. First of all, Hollrr gives regular consumers more tools and power in the business ecosystem. Secondly, it sets a perfect example how businesses are evolving when embracing new currency transactions as descibed in our 10 building blocks model. The most important transaction in their system is ‘reputation for exposure’. Below you see a visual mapping of Hollrr’s 4-player business model. Like always we show only the most relevant transactions and players. This allows us to better compare and transfer business concepts.

How does Hollrr.com work?

This is how hollrr.com tries to give more power to the consumer: Early-adopters try to spot new products and they will actively spread the word about their ‘discovery’. By using trackable widgets, tweets and blogpost they will notify their tribe. A consumer becomes thereby an influencer. This the exposure aspect we talked about.

When later on the product becomes a success, the tribe around that person will recognize that person as the one that was able to spot the product early stage. When someone becomes an expert in discovering potential successful products, they will earn the respect of their tribe. This is the reputation part of the transaction.

But Hollr.com goes one step further. Once the spotted product has become a success, they will reward the whole tribe that spotted and supported the product. The earlier a person talked about the product, the more money they will receive.

But how do they make money?

But who’s bringing in the money to pay those early-adopters and influencers. Hollrr.com gives one solution on their website. Product owners (companies) can add their products to the database of hollrr and pre-pay for clicks, or somehow they can join an affiliate program. But no further details are given so that leaves me with the following problem.

A small starting company that developed a new product, often doesn’t have the resources to pay services like hollrr for pre-paid clicks. However it will be that kind of products that will be the most interesting to the user base of hollr.com. Everybody there wants to be one of the first to support a new interesting product, but when no money can be earned with that hollrr will need another revenue stream.

So my question to Hollrr: How are you going to make money?