That is what Auction4Tweets.com intends to do. Increasingly, exposure is a new currency where people can pay with, or get paid for; similar to attention. Previously we discussed Hollrr.com, which rewards early-adopters for giving exposure about new products that they like. Along the same lines, Everyday Models enables you to get paid giving exposure to brands on your clothes, car or online profile; and Posse let’s you promote music events online and get paid for your effort. The different examples show how exposure is a new, valuable currency that can be exchanged for goods, services or cash. Shall we try out the Business Model Drawing Tool? Click on the visual model to go to Auction4Tweets’ editable business model. Sign in at Google if not signed in already, and add your changes, questions and comments!
How does auctioning exposure work at Auction4Tweets? Let’s say I want to reach@nickdemey’s followers on twitter. @nickdemey can auction a tweet to his followers (exposure) for which I can bid together with everyone else. Let’s assume I have the winning bid offering @nickdemey 1000 points. My tweet is then sent to his followers, and @nickdemey gets 1000 points which he can cash for $2. Points are the system’s virtual currency. As you can buy 400 points for $1, yet need 500 points to cash $1, Auction4Tweets seems to take a commission of 20% on each sell (and the remainder of the money which is never cashed out of the virtual currency system). Auction4Tweets launched only yesterday, and probably won’t be the next big thing. On the other hand it’s another experiment in the interesting field of selling attention and exposure.
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