eBay has pioneered the concept of online auctions where people buy and sell goods from and to each other. As discussed in How to build any business model with only 10 blocks, companies can change a business model by moving from products to services or experiences – keeping all other transactions the same. The evolution [...]
From In-Game Advertising to In-Game Selling: The Next Big Thing?
While In-Game Advertising is growing to $2 billion in 2012, In-Game Selling has all the ingredients to become the next big business model innovation in the gaming industry. Our analysis of the business model behind in-game advertising discussed how game publishers sell the ‘attention’ of their audience to advertisers. The next step now is to [...]
Contact Us
Subscribe on RSS