The Board Of Innovation » auction http://www.boardofinnovation.com Thu, 02 Sep 2010 07:55:36 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 The business of attention selling: MyAttn.com http://www.boardofinnovation.com/2010/04/03/the-business-of-attention-selling-myattn-com/ http://www.boardofinnovation.com/2010/04/03/the-business-of-attention-selling-myattn-com/#comments Sat, 03 Apr 2010 17:03:43 +0000 Nick http://www.boardofinnovation.com/?p=1707 Special note to our Dutch and Belgian friends:
We are running an innovation battle at BelgieVsNederland.be and NederlandVsBelgie.nl. Get your inspiring reward with just 6 questions to answer.

Thanks! @nickdemey & @philderidder

]]> What is the monetary value of one’s attention? That is the main problem MyAttn.com tries to solve. They offer an auction platform to those who have such a busy life that their inboxes fill up to a level that they’re unable to handle the load of daily messages. As a result many emails remain unread. MyAttn gives emailers the opportunity to place a bid for the valuable attention of the receiver. Those who place the highest bids will have more chance that the busy reader will open their emails first. By opening the highest bids, the receiver could make a few dollars. Although the revenue model of MyAttn.com isn’t clear, we may expect that they take a small commission per transaction. revenue model example of flattr.com

Attention auctions aren’t new. We see them in a variety of industries. But somehow paying for attention feels unethical. In the start-up scene for instance young entrepreneurs pay big loads of money for a few minutes of attention of busy VC’s. This activity, paying to pitch for investors, receives lots of critique these days. But in the end, attention selling in times of information overload remains a ‘good’ business concept. On the other hand, MyAttn.com isn’t the best format to do so.

Special note to our Dutch and Belgian friends:
We are running an innovation battle at BelgieVsNederland.be and NederlandVsBelgie.nl. Get your inspiring reward with just 6 questions to answer.

Thanks! @nickdemey & @philderidder

]]> http://www.boardofinnovation.com/2010/04/03/the-business-of-attention-selling-myattn-com/feed/ 1 Online Auctions: From Products (eBay) to Experiences (Sweemo) http://www.boardofinnovation.com/2009/05/02/online-auctions-from-products-ebay-to-experience-sweemo/ http://www.boardofinnovation.com/2009/05/02/online-auctions-from-products-ebay-to-experience-sweemo/#comments Sat, 02 May 2009 14:14:38 +0000 Philippe http://www.boardofinnovation.com/?p=577 Special note to our Dutch and Belgian friends:
We are running an innovation battle at BelgieVsNederland.be and NederlandVsBelgie.nl. Get your inspiring reward with just 6 questions to answer.

Thanks! @nickdemey & @philderidder

]]> eBay has pioneered the concept of online auctions where people buy and sell goods from and to each other. As discussed in How to build any business model with only 10 blocks,  companies can change a business model by moving from products to services or experiences – keeping all other transactions the same. The evolution of online (peer-to-peer) auctions is an excellent example:

Online product auctions: eBay.com

Online product auctions like on eBay.com bring together buyers and sellers, and take a listing fee or commission on successful transactions. This is a straightforward example of the broker business model, which in principle does not change when moving to transacting services or experiences.

Online service auctions: Zilok.com

On Zilok.com people can rent anything from anyone, from a nice heater to party cooking gear. The transaction is not the ownership of a product, it is the service to use it for a period in time. Myngle.com is another example of online service auctions, bringing together teachers and students on a global language marketplace.

Online experience auctions: Sweemo.com

As a next step, Sweemo.com enables people to buy, sell or swap special experiences or “sweet moments” (after which the UK-based start-up is named). In their own words: “Sweemo is the live auction community where people come to trade real-life experiences”. The auctioned experiences range from a role on a soap opera to an exclusive safari, a backstage pass or a look behind the scenes of a reality show. Experience sellers pay a commission on the final selling price.

Special note to our Dutch and Belgian friends:
We are running an innovation battle at BelgieVsNederland.be and NederlandVsBelgie.nl. Get your inspiring reward with just 6 questions to answer.

Thanks! @nickdemey & @philderidder

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