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After several very basic business models, it is time for a more advanced example. The problem it focuses on is rather straightforward. When buying a gift for somebody together with some friends, you might run into the hassle of collection money. The start-up Wraply.com will try to solve this with a simple and convenient online service. The person that initiates this group buying process is the main client of Wraply. At first he will have to choose a gift from any e-commerce site. Affiliate shop partners can benefit from extra exposure but will off course need to pay Wraply a fee for this. From that point on more friends can be invited to donate a contribution for the gift. In the future Wraply could take a tiny percentage as [...] Continue Reading…
Posted October 22nd, 2009 in Consumer goods, Entertainment & tourism
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Many free business models are based upon advertising while others are based on direct exchange of services. You do something for me and in return I’ll do something for you. Everybody happy! This new approach by Disney combines both methods. In order to get free publicity they are encouraging people to do volunteer work with the Handson Network. When someone gives a few hours of his precious time to such a good cause, Disney will give that volunteer a free visit at on of its theme parks. Visitors of Disney Land or Walt Disney World will admit that this is truly a unique experience. The return Disney receives is off course a better reputation and that without the need to spend big advertising budgets.While more and more charity based [...] Continue Reading…
Posted October 10th, 2009 in Entertainment & tourism, Non-profit & public
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Last week at the Creativity & Innovation PICNIC conference in Amsterdam a new remarkable project was being presented. The artist Christian Nold explained his concept ‘Bijlmer Euro’, a name for an alternative currency used only in a specific district of Amsterdam called Bijlmer. In this region he delivers a service towards the local ethnic community. To celebrate the variety of people he gave them their own currency by sticking RFID tags to normal and therefore legal euro bills. Thereby he’s able to track the social relations between these groups. Local shops that are willing to participate receive a RFID reader to scan these bills. Then when local residents are paying with these bills a shop owner can decide to deliver a community experience towards these clients. Examples of this [...] Continue Reading…
Posted October 2nd, 2009 in Non-profit & public
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The Emoji Dick project is again a good example of how communities can work together to achieve big tasks. In order to translate a copy of Moby Dick, founder Fred Benenson is looking for a crowd to assist him. He may need all the help since he will be translating English into Emoji, a Japanese emoticon language. His working crowd consists out of so called Amazon Mechanical Turks who deliver micro-services in exchange for micro-payments. Some will focus on making multiple translated suggestions of sentences while others will choose the best versions out of them. Other people (the backers) give donations to support the project. In return they will receive one of the exclusive versions of the book, depending on the amount of money they donated. Hopefully this generates [...] Continue Reading…
Posted September 21st, 2009 in Internet & media
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Delivering clean water to rural zones is something you typically associate with non-profit organisations. But Manna Energy shows that a for-profit organisation can bring even more value for all the stakeholders involved. Instead of delivering subsidised pumps and water treatment systems, Manna Energy sees its mission as a clean water service. Therefore they need to incorporate the maintenance of these pump within their own business system. Compared to other organisations, they don’t rely solely on the goodwill of local technicians to maintain these installations. Manna Energy tries to make profit and thus they are able to give these technicians a small income as well. To cover all the costs, Manna Energy trades Carbon Emission Rights on the international market. In order to trade as many credits as possible they [...] Continue Reading…
Posted September 9th, 2009 in Other-industries
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A Dutch farmer took a different approach for selling his vegetables with his concept EtenPerMeter.nl (Dutch) (English). He tries to sell his commodities (because that is what potatoes are) as an experience. You as a consumer come over the farmer and for one day you may feel what it’s like to dig in the mud, looking for your potatoes and onions. At least that is the positive feeling he tries to sell. Back to nature! You then pay for your vegetables per meter you’ve worked. (€ 0,75/mtr). Since you do all the work, you pay significantly less than in a normal store.
Although the transaction here is rather straight forward, the approach is quite innovative. In a normal situation where commodities are being sold as an experience it is [...] Continue Reading…
Posted August 27th, 2009 in Consumer goods
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