Techniques to find new ideas for your business

An innovative culture and the right set of creativity techniques are crucial in every business. This 2-day training will bring your team a structured process and the necessary idea generation tools. It will enhance your team’s skills in developing new product, service and business concepts, as well as finding new markets for your innovative technology.

“The session was very useful. We acquired direct applicable knowledge, in a good atmosphere. The feedback of my colleagues was also unanimously positive!”

Henk-Jan Engelhardt, Finance – Waag Society



Context: Training for innovation champions

The front end of innovation has to follow a structured process to produce the right outputs, while at the same time it has to inspire employees and jog their minds into new ways of thinking to generate amazing ideas. It is a difficult balance to strike and we ensure to facilitate it in our proven innovation process.

Goal: Learn creativity tools + Innovative mindset

Participants will walk away with mindsets that will boost creative performance. They will adopt a variety of innovation tools to generate new solutions and business ideas. The goal of the training is to increase effectiveness in R&D and innovation projects by means of the creative problem-solving toolbox, as well as the understanding of innovation as a structured process.

After the training, participants will:

  • Master techniques to identify new fields of opportunities
  • Grasp the balance between inspiration and structure in ideation
  • Use specific tools to generate new business concepts
  • Understand a structured, inspiring innovation process
  • Use templates to prototype new business cases
  • Adopt a creative mindset in their daily projects


 

2-day interactive training in innovation

It is a highly interactive training program in which we combine lessons learned from previous innovation projects, interactive workshops, and tools that participants can use the next day in their businesses.

Topic Time Details
Innovation Process 0.5d
  • Different stages of innovation
  • 9 tips for your innovative projects
  • Gamification in innovation
  • How is it relevant to us?
Opportunity research: 
tools and tips 0.5d
  • Exploring new trends & technologies
  • Use of the customer empathy map
  • Identifying scenarios for the future
  • Defining fields of opportunities
Concept generation: 
tools and tips 0.5d
  • Creative thinking: get started
  • Creative climate for new ideas
  • Idea generation techniques
Business prototyping: tools and tips 0.5d
  • Prototyping new business concepts – from ideas to implementation plans
  • Pitching final results
  • Round-up session

Who is this for?


The training is designed for executives, engineers and managers working in corporate innovation and execution. The training is set up for a group of 8-15 people. (Larger groups or a more personalized program can be discussed. Just get in touch and we develop a tailored program.)
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