Techniques to find new ideas for your business

An innovative culture and the right set of creativity tools are crucial in every business. This training brings your team a structured process and the necessary idea tools. This 1-day development program will enhance your team’s skills in generating new product, service and business concepts, as well as finding new markets for your innovative technology.
“The session was very useful. We acquired direct applicable knowledge, in a good atmosphere. The feedback of my colleagues was also unanimously positive!”

Henk-Jan Engelhardt, manager fin & ops – waag society



Context: Training for innovation champions

The front end of innovation has to follow a structured process to produce the right outputs, while at the same time it has to inspire employees to participate and generate amazing ideas. A difficult balance that we ensure in our proven innovation process.

Goal: Learn creativity tools + Innovative mindset

Participants will walk away with a boost in creative mindset. In addition, they will adopt a variety of innovation tools to generate new solutions and business ideas. The goal is that all participants will be more effective in their innovation and R&D projects by an enhanced creative problem solving toolbox, as well as the knowledge of a structured innovation process.

 

After the training, participants will:

  • Master techniques to identify new fields of opportunity
  • Grasp the balance between inspiration & structure in ideation
  • Have exercised tools to generate new business concepts
  • Understand a structured, inspiring innovation process
  • Have used templates to prototype new business cases
  • Adopt a more creative mindset – and tools – in their daily projects



1 day interactive training in innovation

It is a highly interactive training program in which we combine lessons learned from previous innovation projects, interactive workshops, and tools that participants can use the next day in their businesses.


Topic Time
The Innovation Process 1h
  • The different stages of innovation
  • 9 tips for your innovation projects
  • Gamification of innovation & creativity
  • How is it relevant to us?
Opportunity research: 
tools and tips 1.5h
  • Exploring new trends & technologies
  • The customer empathy map
  • Identifying scenarios for the future
  • Defining fields of opportunity
Concept generation: 
tools and tips 2h
  • Creative thinking: get started
  • A creative climate for ideas
  • Idea generation techniques
Business prototyping:tools and tips 1.5h
  • Prototyping new business concepts – from ideas to action plans
  • Pitching of the results
  • Round-up session

Who is this for?


The training is designed for executives, engineers and managers working in corporate innovation and execution. The training is set up for a group of 8-15 people.

The investment

The fee for this training program is €3950 excluding VAT, travel and lodging costs. The fee includes briefing, preparation, training materials, and the training itself.
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