A Visual Map of the Music Sector Ecosystem (version 1)

What entertainment would you miss most on a deserted island? When people are asked this question, music is seen as most essential (80%), significantly more than the internet, books or mobile phones (research by BPI Statistical Handbook 2010). Young people even listen to music up to 6 hours a day; yet they only spend about $80 per annum on music, a figure that is declining year on year. Also check out the great infographic How Much Do Music Artists Earn Online. In summary: despite the huge value people attribute to music, the music sector is struggling to get paid for the value they offer. In the search for new business models that better capture this value, we do see a lot of (successful) experiments: pay-what-you-want concepts like Radiohead‘s, social capital exchange markets like Headliner.fm, music streaming/subscription services like Spotify, crowdfunding concepts like Sellaband and KissKissBankBank, Get one-Give one initiatives like Fairsharemusic.com, and many others.



We need your input! In light of this (r)evolution, we set ourselves an ambitious target of visualizing the whole sector business model, as a basis for future innovations. Explore this first/beta version of the Visual Map of the Music Ecosystem. The ecosystem is represented using the new Business Model Blocks. This is an (incomplete) version 1, open to all your suggestions and improvements for the next iteration! What have we missed? Which transactions or exact figures would make the visual map more complete? Download the pdf version or have a look at the full picture. Thanks for your suggestions; all contributors will be mentioned on the next version.

Posted on October 4, 2010 in Entertainment & tourism Read more

Pay-what-you-want for gaming & charity

In the growing series of pay-what-you-want concepts we can now add the Wolfire Indie gaming bundle. Gamers come to their webshop and decide for themselves what the bundle of 6 indie games is worth to them. Not only do they decide how much they are willing to pay, they also decide where their money goes to. By using simple sliders they divide their payment between three parties: Electronic Frontier Foundation, the actual game developers, and the Child’s Play charity organization. It’s by the creation of such a personal connection between buyer and seller that the perceived value of products can be increased. And it works, at least in this case. pay-what-you-want in gaming
Being transparent is another way to add value. Wolfire’s revenue communication for instance is very open. Looking at their figures we can learn that an average user today is willing to pay $8,41. Linux users pay remarkably more ($13,96) than their Windows counterparts ($7,21). A Linux user probably feels a closer connection with software developers, resulting in higher payments. Wolfire even communicates the total revenue ($621.112). I personally bought the bundle a few days ago and looking at the pace of their revenue growth since then, it seems that it can’t take long before they will breach the 1 million dollar barrier. This is again another good example that people can make money without a traditional, fixed pricing strategy.

Posted on May 10, 2010 in Entertainment & tourism Read more

Wraply, a hassle free gift service

After several very basic business models, it is time for a more advanced example. The problem it focuses on is rather straightforward. When buying a gift for somebody together with some friends, you might run into the hassle of collection money. The start-up Wraply.com will try to solve this with a simple and convenient online [...]

Posted on October 22, 2009 in Consumer goods, Entertainment & tourism Read more

A Free Disney experience in exchange for volunteer work

Many free business models are based upon advertising while others are based on direct exchange of services. You do something for me and in return I’ll do something for you. Everybody happy! This new approach by Disney combines both methods. In order to get free publicity they are encouraging people to do volunteer work with [...]

Posted on October 10, 2009 in Entertainment & tourism, Non-profit & public Read more