A Dutch farmer took a different approach for selling his vegetables with his concept EtenPerMeter.nl (Dutch) (English). He tries to sell his commodities (because that is what potatoes are) as an experience. You as a consumer come over the farmer and for one day you may feel what it’s like to dig in the mud, [...]
My Starbucks Idea, Free Crowdsourcing Of Product Ideas
“What would make your Starbucks experience perfect?” On MyStarbucksIdea.com people can post their ideas and see how Starbucks puts those ideas to work. Ideas range from Birthday drinks, a punch card system, locally baked goods to Coffee ice cubes. On top of being a simple Suggestion Box 2.0, the community can vote to select the [...]
Razor-blade model disrupted by Razwar’s convenient subscription service
The new business Razwar of the company Growth Bridge fights directly against the big boys in the razor blade market. Instead of using the traditional bait-and-hook principle as it’s being used by Gillette or Wilkinson Sword, this e-shop brings the subscription service concept to the razor blade business. After buying a start kit of € [...]
Online Auctions: From Products (eBay) to Experiences (Sweemo)
eBay has pioneered the concept of online auctions where people buy and sell goods from and to each other. As discussed in How to build any business model with only 10 blocks, companies can change a business model by moving from products to services or experiences – keeping all other transactions the same. The evolution [...]
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