Last year we featured the 10 business models that rocked 2010. Now we studied 7 business models that got shot in 2011! Discover the learnings from the business models of Southwest, Airbnb, Bitcoins, Netflix, Dexia, HiGear, Nokia, RIM, and Swoopo.

Let’s look at one example. Last year we saw how the incredible rise of Netflix suddenly halted. In two years time Netflix managed to boost its stock price value with almost 400%. An amazing figure in economic turbulent times! But then, in July of last year, Netlfix announced a new pricing strategy for its business model. The bundled package of DVD-by-mail and streaming service would be split up in 2 brands (Qwikster & Netflix). This resulted in a price increase of +60% for many of the Netflix subscribers. The backlash that followed the months afterwards lead to a loss of almost 1,000,000 customers and a drop in stock price of 200 dollar. By the end of the year, the operation to redesign their revenue model was canceled (sort of) but the damage had been done. Let’s hope Netflix doesn’t go down the MySpace route.Amazon, Redbox and Apple are not the smallest player to compete with!

Did we miss any relevant cases? I guess Groupon could be added to the list. Kodak as well? Thanks for sharing your ideas!

In today’s turmoil and turbulence in the markets, one would almost have the reflex of focussing only on the negative short term, and forget about long term innovation. That’s not a good idea! In our Opportunity Research projects, we are translating a wide array of trends and technologies into tangible business opportunities for companies. Actually, a lot of new movies about the future popped up recently! Find inspiration in this set of 10 videos on our near future. Forget the crisis for one moment, and think about how these new technologies and behaviors will change your industry? Which new business opportunities can you tap into tomorrow?