We’ve visualized and documented 30 business models that you can use in your own business model brainstorm or business plan. We’ve explored different markets (retails, e-commerce, telecom,..) and added financial figures where relevant. Enjoy!

Download 30 examples (26Mb)


When you are designing new business models, it’s extremely inspiring to learn from successful and failed business model patterns. 80% of our creative ideas come from analogy thinking! We have defined a common, visual language to present business model types with 16 building blocks. This common language enables you to easily communicate business models to different audiences, and to quickly generate new variations and revenue models of the future. Browse through the business model database, and find inspiration to develop your own monetization model.

More info:
12 Business Models to learn from
Train your team in Business Model Innovation
Remarkable Business Models (presentations)


Part I: 12 Business Models to learn from

1. Mint.com

Free service for clients, Reselling Third party services,…
Business Model

2. Starbucks

Experience & brand driven business model, Franchise,…
Business Model

3. PatientsLikeMe

Free community service, Resell Medical data,…
Business Model

4. Kiva

Micro-funding, virtual credits, charity…
Business Model

5. Klout

Social media reputation, rights, perks,…
Business Model

6. Zynga

Sociale games, virtual goods, facebook ecosystem,…
Business Model

Learn more on how we make corporates innovate like startups Help me innovate
7. Google Adwords

Advertising, CPM, lead generation,…
Business Model

8. Nespresso

Partnership model, license deals, branding
Business Model

9. Zipcar

Pay-as-you-go, subscription, service vs product business,…
Business Model

10. Dropbox

Cloud business, referral fees, freemium,…
Business Model

11. Team Fortress

In-app purchase, free-to-play, micro-credits,…
Business Model

12. Ebay

Online auction, marketplace, P2P,…
Business Model


Mint | to top
Mint.com is a free online personal finance service that aims to be an “easy and secure way to manage and save money online.” The service is accessible anywhere, anytime over the web. Mint.com also tries to save users money by suggesting ways to save that are personalized and objective. The company claims that users are presented with an average of $1,000 in savings opportunities in their first session. The service also sends users email and SMS alerts about upcoming bills, low balances or unusual spending.


Starbucks | to top
Starbucks is an international coffee company and the largest chain of coffee shops in the world. Some of the stores operate through a franchise model, others are part of
a joint venture with other companies. Due to their respect for fair trade and special initiatives such as “My Starbucks idea”, partnerships with Apple’s iTunes and their own morning news program, Starbucks was able to transform the perception of drinking coffee from purchasing a commodity to being an experience.


PatientsLikeMe | to top
Patients Like Me is a company which gathers and sells medical data. They do this by providing an online platform to share real-world health experiences in order to let people help themselves, other “patients like you” and organizations that focus on medical conditions. Patients Like Me can make profit by selling all available data to other organizations.


Kiva | to top
Kiva Microfunds (commonly known by its domain name: Kiva.org) is an organization that allows people to lend money via the internet to microfinance institutions in developing countries from around the world. Kiva is a non-profit company supported by loans and donations from its users and through partnerships with businesses and other institutions. Kiva itself does not charge any interest. The loans are then passed on to independent local partners who manage them for their region.


Klout | to top
Klout allows users to track the impact of their opinions, links and recommendations across a “social graph”. Data is collected from the content users create, how others interact with that content and the size and composition of their networks. Klout identifies influencers and provides tools for users to monitor their influence.


Zynga | to top
Zynga is a social network game development company. The company develops browser-based games that work both stand-alone and as application widgets on social networking websites such as Facebook, Google+, Myspace, etc. Five of Zynga’s games (CityVille, Castleville, Zynga Poker, Farmville and Empires & Allies) are among the most widely used game applications on Facebook.


Google Adwords | to top
Google AdWords is Google’s main advertising product and main source of revenue. AdWords offers pay-per-click (PPC) advertising, cost-per-thousand (CPM) advertising, and site-targeted advertising for text, banner, and rich-media ads. The AdWords program includes local, national, and international distribution.


Nespresso | to top
Nespresso is the brand name of Neslté Nespresso S.A., an operating unit of the Nestlé Group. Nespresso machines brew espresso from patented coffee capsules,
a type of pre-packed single-use container of ground coffee and flavourings. With their special club system, they built an experience model around a commodity. The concept (machines, capsules, service) is subject to over 1700 patents, which protect Nespresso’s ownership until the first patent expires (2012).


Zipcar | to top
ZipCar is an American membership-based car sharing company, providing an easy reservation service to its members, billable by the hour or day. With cars available in all main cities in the US, Canada and UK, ZipCar also focuses on university campuses. With over 650.000 community members (called Zipsters), the ZipCar business model has proven profitable and has been copied worldwide.


Dropbox | to top
Dropbox is a web-based file hosting service that uses cloud storage to enable
users to store and share files and folders with others across the internet, using file synchronization. Dropbox has a free basic plan and several payable subscription plans for more storage.


Team Fortress | to top
Team Fortress is a free to play team- and class-based online multiplayer video game, developed by VALVe Corporation. It is distributed online through the “Steam” service, a platform that sells or distributes all kinds of online games.
As a free-to-play title, Team Fortress gets its income from micro transactions for unique in-game equipment through Steam. People can buy gear, weapons and hats to personalize their character. They can even design their own digital in-game products and sell them through Steam. The game itself revolves around two teams, each with access to nine distinct characters, battling in a variety of game modes set in different environments.


Ebay | to top
Ebay Inc. is an online auction and shopping website that focuses on P2P networks. People and (small) businesses can buy and sell a broad variety of goods and services worldwide. With operations in over 30 countries, Ebay is a notable success story of the web 2.0 generation. Services such as “Buy it Now”, online classified advertisement- systems and online money transfer service Paypal have made Ebay a market leading company.

Part II: 30 cases + 120 brainstorm cards

In total there are 30 business models that are visualized using the Business Model Kit. The 12 samples from above + extra info + 18 additional cases are bundled in 1 PDF. Download & print the PDF so you can use this material in your own in-house workshop or brainstorm session.

Download 30 examples (26Mb)

18 extra revenue models explained:

13. Baby Plays 19. Igluu 25. TRUSTe
14. Kickstarter 20. Smartbox 26. uFlavor
15. mPesa 21. ValueMyStuff 27. GiffGaff
16. SymBid 22. Waze 28. Landshare
17. Groupon 23. Manpacks 29. Quirky
18. TimeBank 24. Metro 30. Rapleaf


Part III: Train your team in Business Model Innovation

Who is this for?


The training is designed for executives, engineers and managers working in corporate innovation and execution. The standard training is set up for a group of 8-15 people.
Learn more





Part IV: Remarkable business models

| to top
We shouldn’t reinvent the wheel. That’s why we compiled an overview of 10 innovative business models that we can all learn from. The presentation studies the revenue models of Patientslikeme, Flattr.com, Groupon, Spotify, PayWithaTweet, HumbleBundle.com, Haypi Kingdom, Quirky.com, Airbnb, Kickstarter.com. Or in terms of business model patterns, it digs into the freemium model, crowdfunding, group buying, in-app commerce, data, and broker business models.


Learn more on how we make corporates innovate like startups Help me innovate

We can learn a lot from failure! Discover the learnings from the business models of Southwest, Airbnb, Bitcoins, Netflix, Dexia, HiGear, Nokia, RIM, and Swoopo.