16 icons to design business models

Excel is not the most engaging innovation tool, is it? Discussions on business models often end up in total confusion. You’re talking about multiple revenue streams, tens of partners, and many transactions going back and forth. It’s pretty hard to keep all information top of mind, let alone be creative. That’s why we developed a visual brainstorm method for this kind of challenges! Perfect for individual and team brainstorms about new business ideas.

“If you think designing a business model is complex, difficult or boring…you must try the Business Model Toolkit from the Board of Innovation! It is simply brilliant, easy and flexible at the same time. The toolkit is an amazing way of seeing and designing business models.”

- Maria Ana Neves, Sintese Azul (UK)


1 Business Model Kit (€99)


One Business Model Kit is perfect for individual use or for a brainstorm with a small team of 3-5 people. The kit includes: 3×6 Stakeholder Magnets, 3×10 Transaction Magnets, a fine-point whiteboard marker and specially designed placeholder binder.
Excluding taxes and shipping
Buy Now (€99)

5 Business Model Kits (€475)


This package is ideal for larger teams and workshops. Perfect if you’re leading larger innovation teams, directing several departments, or consulting different clients. It includes not only 5 Business Model Kits, but also free world-wide shipping.
Excluding taxes
Buy Now (€475)

Custom package + training


Planning to implement the method across all your business units? Or bringing it into different education programmes at your university or business school? Want to order 50 kits at once? We create custom packages for your organization, optionally with tailor-made training programs.
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Your business model brainstorm tool

Looking for the right business model template or tool? Discover this unique set of engaging, game-like icons. Armed with a set of magnetic business model blocks, you and your team will be discussing world domination in no time! With 16 different icons at your disposal you can visualize literally any kind of business idea. Learn more on our brainstorm method or just hop over to the shop to get your own brainstorm kit.

How to develop a new revenue model?

Whether you are reinventing your existing business model, developing a new partnership model, or looking for the best way to monetize your new product, a couple of steps and tips will be useful.

  • Find an inspiring spot and ideally some bright minds
  • Start by naming all the (potential) actors in your ecosystem
  • Map out the initial transactions with your customers
  • Add other transactions with suppliers, partners, and other stakeholders
  • Design new business model scenarios and play around with it
  • Find inspiration in successful business model examples