Interview: The life of an intrapreneur

Peter GoossensIntrapreneurship

Innovation Pioneers - The life of an intrapreneur

We want to introduce you to a corporate startup that arose from one of our hackathons: Ella. We had an interview with Bart Pollentier, project lead of Ella. In one of our older blog posts, we talked about how we identified and selected the right intrapreneur. First, who or what is Ella? This corporate startup is the result of a one-week hackathon … Read More

10 Sources to step up your innovation game

Peter GoossensInnovation, Resources

10 sources to step up your innovation game

Innovation involves research, and you need to be aware of what is happening around your business. In many cases, you can learn a lot from products or services that are already out there. Maybe by doing research, you could find some innovative ideas from other industries which could eventually fit yours. But finding the right trends or inspiration can be a … Read More

Tips: How I structure business assumptions for a new innovation project

Peter GoossensInnovation Management, Tips

business assumptions

In the recent years, I probably discussed thousands of business assumptions with +100 corporate startup teams. In these discussions, I tend to focus on helping them to discover the most critical assumptions. They always have limited time. What should they do next when we evaluate their innovation project? We will typically sort all assumptions in 4 big categories: 1. User … Read More

Business Model Innovation at the bottom of the pyramid?

Vincent PirenneBusiness Model Innovation

Healthcare case study - How to apply Business Model Innovation at the bottom of the pyramid?

BMI for NGO’s in Southeast Asia I recently visited Myanmar to support a group of NGO’s and corporates in healthcare to innovate at the bottom of the pyramid. We are all very enthusiastic about the result and the journey we’ve gone through so I would love to share this experience with you. The Context I’ve collaborated with Pepal, an NGO that … Read More

Get inspired by these 4 TED talks on Creativity in Business

Peter GoossensInnovation

“Don't worry about a thing,every little thing is gonna be alright”

Creativity improves the process of solving problems. It doesn’t matter if we’re talking about developing a new product, a strategy or an innovative way to stay ahead of the competition. Creative problem solving gives that competitive edge that any business is striving to achieve. How can you apply creativity in business? Dive in and get some expert advice from these … Read More

How to innovate in complex environments?

Peter Goossensdesign thinking, Innovation

Complex environments

Design Thinking, again? By now, everyone has heard of design thinking and even debating whether or not it is already outdated. Well let me tell you, there are still many companies out there using design thinking methodologies successfully and organizations that have never even explored its benefits. This is because some big companies do not know how to make use … Read More

Design Thinking Books & Articles to inspire

Peter GoossensBoard Of Innovation, design thinking

Design Thinking Books

What Can Design Bring to Strategy? – Kathryn Best Design Thinking Comes of Age – Harvard Business Review Design for Action – Harvard Business Review The Field Guide to Human-Centered Design – IDEO Design Thinking – The Book and Tools – Virtual Crash Course – Stanford University Institute of Design Designing for Growth: A Design Thinking Tool Kit for Managers – Columbia Business School Design in Tech Report 2016 … Read More

Insight into our Design Thinking Workshops

Peter GoossensBoard Of Innovation, Innovation

design thinking

Design Thinking – Case: Philadelphia (Geneva Global) When Geneva Global approached us for a Design Thinking training, we were immediately enthused. Not only because of the noble goal they envision as a company (impactful and efficient philanthropy), but also because of the interesting industry – applying Design Thinking in a Business to Business oriented context. To level out everyone’s understanding … Read More

How to market your corporate startup

Yannick KhayatiInnovate like a startup, Internet & media


Over the last years we’ve helped several corporates with the launch of internal startups. As an innovation / business consultancy our focus is always on the strategic role of these projects. We provide help with the selection of new product ideas, validating the product / market fit, choosing the right business / revenue model, … As you can see, all … Read More

Hack: How I got free LinkedIn ads with fake account

Arne Van BalenBusiness Prototyping, Hackathon, Innovate like a startup, Internet & media, Intrapreneurship, Recruiting, Top 10

Screen Shot 2016-07-05 at 08.20.32

At the moment, LinkedIn is the best platform for B2B sales. By far. LinkedIn knows this and monetizes it with Sales Navigator, paid advertisements, etc. After spending hundreds on our first campaigns, I started to experiment. Eventually, I found a way to get free LinkedIn ads and tons of extra (personal) exposure. The hack I used, is suitable for both sales and recruiting … Read More

20 questions to ask when validating your business idea

Tom De MoorInnovation, Innovation Management


A part of our innovation workshop is idea validation User validation can be categorized into 2 different points of view: problem validation and solution validation. It’s important that you avoid confirmation bias. You must look for the deep-rooted problem of a user instead of pitching your idea. It is all about listening. Do not expect them to reinvent the future … Read More

The 4 most useless people to have in your innovation project

Nick De MeyInnovation Management


Let’s assume your innovation project has a clear purpose. Example: “You want to find new sources of revenue based on the existing assets you have as a company.” To develop a new product or services you decide to launch an innovation accelerator. The people you invite to your brainstorms & workshops are of course carefully selected. But still we see … Read More