The ultimate guide for the ambitious Innovation Manager (100+ sources)

Running innovation projects is hard. By definition you’re doing new things so you can’t rely on old habits and routines. If you and your innovation team don’t feel uncomfortable, you’re simply not innovating.

That doesn’t mean you’ll need to fly blind. At every moment in your innovation process you can use tools, references, checklists and other innovation methods. We do the same in our innovation projects. Let me give you some insights in our innovation toolkit.

Let me present my weapons of choice at every stage within an innovation process!

On this page:
I. Best inspiration sources to find new ideas
II. Free trend reports and inspiration documents
III. Videos, Presentations and Slidedecks
IV. Books on innovation frameworks, models & tools
V. Software tools/online services/apps
VI. Non-digital tools (you know, atoms and stuff)
VII. Presenting your idea – create an awesome pitch
VIII. Other references & innovation tools elsewhere

I. Best inspiration sources to find new ideas

image under creative commons Flickr user: Jochen

a. Set up a continuous flow of inspiration! (subscribe to feeds)

Everyday you and your innovation team should be fueled with fresh ideas. Strong innovators have a huge backpack loaded with inspiring cases. RSS feeds are still my number one resource to get my personal daily shot of inspiration.

Selection of our favorite RSS feeds (blogs) to get new ideas:
Where do you find new business ideas? How to keep track of emerging trends?

Springwise.com
Fastcodesign
Inc.com
Gigaom.om
Tech Cocktail
Coolbusinessideas
Pluggd.in
Business Opportunities.biz
Tech In Asia
The Verge
On Startups
SmartPlanet
Innovation Excellence
Innovation Management
Top Trends Now and Next
Japan Trends
New York Times bits
Business Model Cocktails (Our new project)
Fubiz
Idea Couture
Design Taxi
99 Launches
Uncommon Business
Niche Geek
Iterative Path
Business Model Innovation
Logic Emotion
Business Insider: Chart of the day
Crowdsourcing.org
Complete Innovator


I manage my +500 feeds via Google Reader but I read most of them via Reeder (iPad).
Pro tip: In Google Reader you can use the ‘Translate this feed‘ function.

Examples of non-English innovation & inspiration feeds:

My question to you: I must be missing tons of good sources. Any recommendations here?

b. Use social media as innovation news filters

Use Flipboard (iPad) and Zite (iPad) to create news channels on specific topics. With these apps I’ve made channels for “innovation”, “entrepreneurship”, “creativity” and so on. Every day I get the most popular articles related to these subjects.

pro tip: By using services as Wefollow or Klout you can find Twitter users that can be considered experts in a specific field. (e.g. business innovation, technology trends,…). Just create a Twitter list with these people and add this to Flipboard. By doing so you can keep track of all the articles and links that these “influencers” share. Very useful!

A brief selection of inspiring/innovative Twitter people:

@PeterVan – Peter Vander Auwera
@thulme – Tom Hulme
@polledemaagt – Polle de Maagt
@rags – Rags Srinivasan
@GreenbizStartup – Simone Veldema
@nickdemey That’s me! ;)
@philderidder The master!
@innovate – Braden Kelly
@Helenwalters – Helen Walters

@jkloren – Julian Keith Loren
@Alexosterwalder – Alex Osterwalder
@chr1sa – Chris Anderson
@ericries – Eric Ries
@designthinkers – Arne Van Oosterom
@mtrends – Rudy De Waele
@paulsloane – Paul Sloane
@bhc3 – Hutch Carpenter
@Garyphayes – Gary Hayes


Use a dedicated twitter client (e.g. Tweetdeck) to create columns on specific topic clusters. To get you started you could track specific hashtags: #bmgen, #innochat or #creativity. On my iPad I prefer to use Osfoora HD as twitter client. Keeping track of hashtags of specific innovation, marketing or trend conferences will give you good suggestions on who to follow in the innovation field. Examples: #lift12, #Picnic12,…

pro tip Don’t forget to make a search column with the twitter @usernames of your most important clients, partners or your competitors. example query to see who’s talking to us: “@nickdemey” OR “@philderidder”

Again, by using Tweetdeck. You could create very specific search queries by combining search terms. Example of a query for one Tweetdeck column: “business innovation” OR “new business model” OR “new revenue model”. Of course you can use the good old Google Alerts service to get similar kind of notifications on new articles, directly in your mailbox.

II. Free trend reports and inspiration documents

image under creative commons Flickr user: Gerlos


Many agencies and organizations share amazing PDF’s and research papers packed with tons of inspiration.

Some examples:

JWT: 100 Things to Watch in 2012
View more presentations from JWTIntelligence

III. Videos, Presentations and Slidedecks

Nobody can beat the inspirational power of +1000 talks in the TED talk archive.

My top picks:

More:
Jeff Bezos on the next web innovation
Ken Robinson says schools kill creativity
Chris Anderson of WIRED on tech’s Long Tail
Saul Griffith on everyday inventions
Steven Johnson: Where good ideas come from
Elizabeth Gilbert on nurturing creativity

Depending on the topic you could go to Khanacademy, Youtube or other video sites likes Vimeo. You could search for “Documentaries”(Example: Everything is a Remix ), Concept videos (Example: MAG+ ), and so on. If you want to find very remarkable and inspiring videos on the future of technology you can start your search by looking for specific technology conferences or research labs: examples: “Siggraph”, “MIT”,… (PatchMatch: Structural Image Editing , SIGGRAPH 2010: Squidsoup’s Glowing Pathfinder Bugs,…).

We hand picked 10 concept videos just to get you started:

Pro tip: Don’t forget to watch this great documentary!

Design the New Business – English subtitles from dthenewb on Vimeo.

IV. Books on innovation frameworks, models & tools

image under creative commons Flickr user: jason_coleman

Other publications to keep an eye on: Wired Magazine, The Economist, HBR innovation,…

V. Software tools/online services/apps

image under creative commons Flickr user: mindmeister


While many swear by Evernote (capturing notes) and Basecamp (project management) I must admit that I hate these tools. Every once in while somebody convinces me that I really should try both tools. Several days later I already forget that I had these in place. I can’t commit myself to explore their full potential I guess. Both tools give you a false sense of control. Getting info in these tools is easy, getting anything relevant or useful out again is another story.

Other tools that give me extra boost in productivity:

  • Mindmeister.com: Online shared mind maps supported by a neat iPad app.
  • Handpick.me: Send your clients or team an automatic daily mail with your hand picked news & blogarticles. You can even add comments to every item. Great tool!
  • Spezify: Associative thinking tool

  • Visual.ly: Create stunning infographics
  • Business Model Toolbox for ipad (Business Model Generation)
  • Get instant feedback on mock-ups and ideas via 5 second Test
  • In depth feedback on prototypes and mock-ups via ConceptShare.com
  • Many people forget that you can Share your screen via Skype to do presentations. Make use of it!
  • Use Launchrock or Kickofflabs to test your business case in a real world context. If people are interested in your idea you’ll end up with a significant mailinglist that can be used with tools like Mailchimp and others.
  • Capture and discuss ideas within your organisation via Spigit.com or with your clients via NapkinLabs (+ neat facebook integration options!)

VI. Non-digital tools (you know, atoms and stuff)

Order Business Model Brainstorm kit via the top menu

VII. Presenting your idea – create an awesome pitch

image under creative commons Flickr user: jdlasica


Although I hate the word ‘elevator pitch’,once in a while you’ll have to create rocking slide decks. Keep it short and simple, try to amaze your audience but please stop talking about ‘elevator pitches’. Oh, and stop using Prezi.com, really… -thanks

1 rule: 1 slide = 1 idea = 1 image. But where do you find stunning images for your presentation?

Flickr.com has a huge selection of high res images that are available under Creative Commons license.
pro tip Personally I’ve created a short code in my browser (Chrome) to do a direct search for CC images. Just add Flickr to your Quick Searches (manage search engines under preferences) and point your url to: http://www.flickr.com/search/?q=%s&l=cc&s=int As a short code I chose “flcc”. Every time you need an image under Creative Commons license you can just type something like “flcc house” in your URL bar in Chrome. Bang – Beautiful images!

iStockPhoto.com
If you can’t find the images you’re looking for you will find (hopefully) exactly what you need on these stock photo sites. But please, don’t pick these cheesy overacted no-minority-has-been-left-out team photo’s. If you want to show people, just take pictures of your own real life brainstorms. It’s cheaper and more convincing!

Nounproject.com
Vector images and illustrations can be found on the nounproject. No more fooling around with blurry pixelated images!

High quality logos of companies
First stop, go to their official website and look for a button Brand identity. Many times there is a vector file (pdf, ai, eps,..) that you can download with some guidelines on how to use them properly.

Next stop: Go to brandsoftheworld.com where they have a huge collection of logos available for you to download.

pro tip: Search google for PDF files on the domain of the your company. (e.g. press releases). Most of the time you can open the PDF in a program like Adobe Illustrator. Just copy the logo and export to a format of your choice. Google example: “site:nike.com file:.pdf press” of try “file:.pdf press release”.

Tips to create beautiful slide decks.
Keynote on Mac still rocks but even when you’re limited to Powerpoint you can create rocking slides. Don’t blame your tools for creating a mediocre presentation. Just Learn from the masters and level up! Browsing on NoteAndPoint.com or Behance will definitely give you the necessary inspiration boost!

Slideshare:
Slideshare.net is more or less the Youtube of presentation sites but that doesn’t mean that this is the only option to showcase your presentations. Other start-ups are working hard to offer competitive alternatives. Keep an eye on Speakerdeck.com and Projeqt.com, 2 projects that might disrupt this field anytime soon. Even Scribd might be a good solution for you. Just go out and play!

Create slides that rock!

More via:

VIII. Other references & innovation tools elsewhere

image under creative commons Flickr user: doubletrack

– updated monthly — don’t forget to share your tips –

Or just contact us to tackle your innovation challenge!

Mail via info@boardofinnovation.com or ping us on twitter (@nickdemey & @philderidder). Here are some teasers to get you started:

Razwar.com, a business model with a split personality disorder

Dear Raz*War, dear David, you lost a customer. Me. Don’t get me wrong, I’m one of your biggest fans. I don’t think I talked more about one start-up in our innovation masterclasses than yours. You launched ‘Shaving as a service’. A subscription service on razor blades. It was the perfect business model example to explain people how you could revolt within a saturated industry. Basic product, smart idea. When you launched you attacked (yes, it was a War) the big giants in the market. *David* vs Goliath, awesome story!

Years ago when you pitched your start-up on stage you pinpointed exactly what was (is) wrong with the shaving industry.

  • “You don’t need million blades to have a good shave.” You, the bearded CEO, showed Youtube movies like this that you can shave with just 2 bladed razor. Low budget, start-up style but convincing!
  • “You’re paying too much for your blades!” Packed in sealed boxes or stored behind the counter… customers are always confronted with the fact that your Gilette Mach 9 Sword Titanium Turbo Glide is costing you a limb. “Stop doing that!”
  • “Don’t waste time looking for what blade fits which handle.” Yes, I hate that, very frustrating!
  • “It’s time to Revolt, it’s time for a War! Join Raz*War – Hell yeah! I’m in!

So I joined the movement and a few days later I got the first delivery of my neatly designed pack of razor blades. #proud

Yesterday, after being a member for 2 years, I went back to supermarket and the bought the cheapest Wilkinson Sword blades that fitted my dusted handle. You lost me.

But before I go, let me give you some feedback.

1. Subscription as a service?

That story is over it seems. Today, you’re just selling 40 blades for 1 fixed price (€42,60), shipped in 1 delivery. Is this a subscription or a plan? No! But more important, this is not an impulsive buying decision anymore. +40 euro? How many A-brand blades can you buy with that? As customer you start to think. (hint: That is not what you want.)

2. Dropping monthly or quarterly deliveries

You miss crucial moments to get in touch with your clients. Hey, I even mailed your team this suggestion last year. > “Mail people 2 weeks in advance, ask them if they want something extra with their next delivery. I’m confident it will boost your upselling. A gift for a friend, an accessory,… even with an extra discount (or no extra shipping costs).

Good luck with the business”

Instead you canceled all deliveries except one. Pity. Shipments cost a buck and are a burden (I know, we’re shipping brainstorm kits world wide) but you could do so much more with this! Why didn’t you go all in and set up a monthly recurring income stream. Get in touch with your client every few weeks. Build up a relationship! For me, this client base would be the strongest asset you would have in your business model.

3. 5 blades? Seriously?

I really loved the proposition of Raz*War. No frills, just awesome blades that shave. Nothing more, nothing less. Last year Raz*War introduced a 4 blade Razor that felt already as a stretch on your business proposition. But 5? “Customers asked for more blades.” I could refer to Jobs or Ford with cliché innovation quotes but services that trie to fit every customer segment will end up with a mediocre business. I’m not sure if this is what you want. Pick a side a hold on to your vision!

Kindle vs iPad vs Sony Tablet S

By raising your prices (at least the perception of it), dropping the subscription service and by joining the race for to the 10 blade razor you’ve put yourself in a different market: The same old market of Giants you were fighting against. Within this field you’re not the strongest. People that prefer high end are willing to pay for superb quality. You were the Kindle versus iPad. Two players, different markets. But today, you’re the Sony Tablet S…

Ps: What do you think about the The DollarShaveClub.com?
Although I’ve no intel if your business is burning. David, you’re a smart business guy so you probably know how to run this business but I hope you can pivot once more.

Today I stumbled upon The Dollar Shave Club. What do you think? It’s Raz*War with a twist: a Shaving business cocktail mixed with flavors of Old Spice and Kenny Powers K-Swiss Blades. But on the other side, even they have a 6 blade razor (six!).

David, Good luck with your projects. I’m looking forward to your feedback.

(source: TechCocktail)

Posted on March 7, 2012 in Uncategorized Read more

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