How to market your corporate startup

Yannick KhayatiInnovate like a startup, Internet & media

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Over the last years we’ve helped several corporates with the launch of internal startups. As an innovation / business consultancy our focus is always on the strategic role of these projects. We provide help with the selection of new product ideas, validating the product / market fit, choosing the right business / revenue model, … As you can see, all … Read More

Hack: How I got free LinkedIn ads with fake account

Arne Van BalenBusiness Prototyping, Hackathon, Innovate like a startup, Internet & media, Intrapreneurship, Recruiting, Top 10

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At the moment, LinkedIn is the best platform for B2B sales. By far. LinkedIn knows this and monetizes it with Sales Navigator, paid advertisements, etc. After spending hundreds on our first campaigns, I started to experiment. Eventually, I found a way to get free LinkedIn ads and tons of extra (personal) exposure. The hack I used, is suitable for both sales and recruiting … Read More

20 questions to ask when validating your business idea

Tom De MoorInnovation, Innovation Management

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A part of our innovation workshop is idea validation User validation can be categorized into 2 different points of view: problem validation and solution validation. It’s important that you avoid confirmation bias. You must look for the deep-rooted problem of a user instead of pitching your idea. It is all about listening. Do not expect them to reinvent the future … Read More