While In-Game Advertising is growing to $2 billion in 2012, In-Game Selling has all the ingredients to become the next big business model innovation in the gaming industry. Our analysis of the business model behind in-game advertising discussed how game publishers sell the ‘attention’ of their audience to advertisers. The next step now is to [...]
The Business Model behind In-Game Advertising
Traditionally game publishers like Electronic Arts, Nintendo, and Ubisoft, sell their games for a fixed price including profit. This is known as the basic Product Sales business model or Experience Sales business model. From this basic transaction, a lot of companies look for new value propositions and revenue streams to add. In-Game Advertising is a [...]
Business Models: Plugg Start-up winners Mendeley & Myngle
Today, European internet entrepreneurs, investors and bloggers gathered on the Plugg 2009 conference to look at the ‘new web’ and its future. One of the key elements on Plugg is the Start-ups Rally, a pitching competition where 20 start-ups present their business to the audience and a challenging jury of investors and thought leaders. Let’s [...]
From Junior Innovation Manager to Chief Innovation Officer
“There is a growing focus on jobs in innovation and on service, away from manufacturing”, says economist Dr. Mike Walden. While his statement underpins the overall shift from products to services (and experiences), it also refers to the growing number of jobs dedicated to innovation, usually but not always with “innovation” in the new job [...]
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