A team of young talents comes together on a regulary basis to review our own strategy. How does the Board of Innovation make money? With whom should we partner? And so on… A bright advisory board helps us to keep us fresh and alert. Next to this, members of our Junior Board of Innovation join us in business model workshops and consulting projects. Are you a young innovator yourself or do you want to hire the Junior Board for an inspiring workshop to keep your organization young? Let’s get in touch.
Judith Straetemans
The best way to describe Judith is in numbers. 20+, the years she is exploring this surface and enthusiastically looking for new challenges. 5, the number of years she has studied to receive her degree in Communication/Pr and her degree in Marketing. Therefore she studied 6 months in the French speaking part of Brussels to be able to communicate fluently in 3 languages (Dutch, Fr & Eng). 1 company started in 2010 (Mossel noch vis) to help companies as an e-consultant (online marketing & copywriting). But most important is her unlimited interest in a variety of disciplines like hairdressing, personal styling, Google tools, travelling to Poland, cuddling carpets and enjoying life.
Maarten Lahaye
That Maarten chose to do a master in Industrial Design did not surprise anybody. He always had the creative hands around the house. After graduating he went to Spain for an internship. There, Maarten got captivated by the strategy behind product design. Eager to expand his knowledge he subscribed for a master course in innovation management and entrepreneurship.
Recently this 24-year-old got a first job in product management and knowing that now the real school starts. In order to keep a fresh look on thing, he likes to enroll in different side projects. But most of all, he likes to explore the globe, meet new people and wonder.
Jorn Vanysacker
While studying product development for 5 years and having experienced a very successful cooperation with Procter & Gamble, Jorn Vanysacker got truly intrigued by the initial and more intangible steps of the product development process. Conceptualising existing truths and/or products and services makes people look at phenomena as if they otherwise never would.
Furthermore, Jorn studied at the Aston Business School in Birmingham, determined to successfully submerge himself in the rather new method, i.e. Scenario Planning. Trough this ability to anticipate corporate futures in superior way and his prior acquired design skills, Jorn hopes to gradually build out a distinct career path.
Andy Bunarto
Andy graduated in product development and has since been working in a design agency in Barcelona. Recently, he started to conduct the study of business innovation with a special focus on the experience economy.
In the junior Board of Innovation, he will add value on how companies can change their organisations from the inside out, so they can better meet the expectations in the experience economy.Further, he is always in to have a chat on barbeques or organising random events.
Frederik Mallet
With a bachelor degree in Marketing and a specialization in Interactive Communication you may call him a Online Marketeer.
However it doesn’t really describes Frederik. A better description would be an Internet Enthusiast. As the word explains itself he lov digital and online. At present, Frederik works as a junior online account at RCA helping clients to establish a presence in the online world.
CASE: Business model evaluation RetailSquare
RetailSquare will soon become the new reference for retailers to get inspiration and advice on how to improve their shop experience. But how should this content platform make money? During the first business model workshop that we organized in this project, we invited one of the Junior Board members to the table.
Judith, as a young promising marketeer, shared her insights with the other participants. Having someone in the session who lives and breaths the digital society, is crucial when exploring alternative strategies for an online platform. Combining ‘grey hairs’ with young creatives is a powerful mix to develop innovative solutions. Also for Judith it was an interesting experience: “By participating in this workshop I came to realize how people with different backgrounds and different positions can stimulate the process of creating a new business model. But most of all I learned to think out of the box when brainstorming about new businesses.”
Pay-what-you-want: what is it worth to you?
People hire the Junior Board to get refreshing ideas via a Pay-what-you-want formula. To define a fair reward we’ll have a small and informal evaluation afterwards. In this case, the founder of RetailSquare decided that Judith’s contribution during the brainstorm was worth 150 euro. He preferred to pay her partially in books, so next to some extra cash Judith will have several must-reads in her possession. We as Board of Innovation take no commission on these rewards and/or payments.
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