How do you monetize a digital service? Why would clients put their money on the table? In fact it doesn’t matter if you pick a freemium, subscription, license or any other model if you don’t understand the emotional context of your customers. You have to see what drives people to open up their wallet. Just look at other companies. The small nudges and psychological tricks they have in place can often be copied to your own product or service. In order to help you out we’ve selected 17 remarkable techniques documented with 36 cases.

Do you know more examples?
Feel to share your feedback. We’ll update this deck in the coming weeks.

The full slide deck can be downloaded as PDF (reduced to 6MB, thx @marklightfoot). Sharing is appreciated.


Posted on May 13, 2013 in Business Model Innovation
Nick De Mey
Co-founder @ Board of Innovation
Nick is co-founder of Board of Innovation. He mainly writes about innovation tools, new revenue models and inspiring cases.
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