Are you creating a consortium, open innovation partnership, joint venture or other form of alliance? Be sure to check if you covered all key elements of the business model. Organizations form alliances for a multitude of reasons: penetrate new markets, offer a more complete solution, share and reduce risks, access new technologies, etc. However, despite the many promising reasons to partner up, many alliances never hit success. A study of McKinsey (2007) shows that only 51% of all partnerships achieve returns greater than the cost of capital (which is hardly a success). In order to increase your chances of success, check if you considered the key business model aspects. Get the alliance checklist on slideshare or download the pdf version.
By all means, this checklist shouldn’t be seen as a fixed template. It’s a practical checklist that we have found useful in several alliance business model workshops and implementation projects. Tick the boxes for key questions, add new issues where needed, use the empty template to summarize key answers. And please share your feedback and ideas.
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