Wraply, a hassle free gift service

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After several very basic business models, it is time for a more advanced example. The problem it focuses on is rather straightforward. When buying a gift for somebody together with some friends, you might run into the hassle of collection money. The start-up Wraply.com will try to solve this with a simple and convenient online service. The person that initiates this group buying process is the main client of Wraply. At first he will have to choose a gift from any e-commerce site. Affiliate shop partners can benefit from extra exposure but will off course need to pay Wraply a fee for this. From that point on more friends can be invited to donate a contribution for the gift. In the future Wraply could take a tiny percentage as commission on these contributions, which could generate a reasonable secondary revenue stream. Once all the money has been collected, the sale will be closed. The webshop sends the product on behalf of this group of friends to the lucky one. In the end all these friends will hopefully give this person a ‘happy feeling’ experience.

Similar business systems can be found in some gift certificate models. As always many players are involved which could make it hard to manage. But in this case, everything is fully automated. This makes a huge difference. Wraply didn’t only take away the hassle for its clients, but also for itself by using this model. Hooray!

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• Published on October 22nd, 2009