Manna Energy, a green for-profit business model

• green
• profit-for-non-profit
• 1
• 09 09

Delivering clean water to rural zones is something you typically associate with non-profit organisations. But Manna Energy shows that a for-profit organisation can bring even more value for all the stakeholders involved. Instead of delivering subsidised pumps and water treatment systems, Manna Energy sees its mission as a clean water service. Therefore they need to incorporate the maintenance of these pump within their own business system. Compared to other organisations, they don’t rely solely on the goodwill of local technicians to maintain these installations. Manna Energy tries to make profit and thus they are able to give these technicians a small income as well. To cover all the costs, Manna Energy trades Carbon Emission Rights on the international market. In order to trade as many credits as possible they even power these installations with green wind energy. A total win-win situation!

This article on SocialEarth.org brings a good lesson for many non-profit organisations. Nobody will doubt that the intentions of these organisations are very honourably. But since we are living in a world where cash is king even they should find ways to monetize their business. Most of the non-profit organisations rely on a vulnerable gift based model so exploring new and sustainable income streams is highly recommended. Finding ‘green’ ways to do this is even better of course.

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• Published on September 9th, 2009