What happened during the 24 Hours of Innovation 2009
On Friday May 15 at exact 10am CET/4am EDT/1am PST we started a 24 Hour marathon of innovation projects around the world. During a full day and night 60+ participants presented their innovation initiatives, ranging from small innovation blogs up to large multinationals. Reviewing high quality presentations, facing technical challenges, judging a student challenge, live streaming brainstorms, receiving last minute contributions to be processed on the road… the 24h was a hectic, fun and interesting experience! In order to make sure that no qualitative contributions got lost in the rush, let’s have a look at what happened during the first edition of the 24 Hours of Innovation (2009).
The model of Addictlab and a branding exercise for South Africa 
Within the presentation of Addictlab.com you could see some of the work they did for Diesel or TAO green tea. During their time slot founder Jan Van Mol also gave the kick off for their Branding exercise for South Africa by starting an online brainstorm on their own 24 Hours event page. You can still contribute by registering as a Lab member to send in more ideas.
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Umicore on their innovation department and interesting vacancy
Marc Van Sande (EVP Advanced Materials & CTO) and Peter Rigby (Head of Department Innovation) both explained how Umicore continuously tries to innovate and how they are managing and organizing their departments to do so. As an illustration of this, Umicore presented a new vacancy for Project Manager Fine Particle Technology within the R&D department in Olen Belgium.
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Idea Monopoly on non Technological innovation
Managing Director Sophie Racquez explains in her audio Slidecast how Idea Monopoly supports non-technological innovations. We went to their offices in Brussels to broadcast the kick off meeting for the Ideonaires contest, part of Innova 2009 . We participated in a brainstorm on unusual products and customer needs together with a group of students from the Institut superieur economique de Bruxelles.
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Blog action: “My half time pep talk for 2009″
During two time slots several innovations blogs worldwide posted their half time pep talks for the 2nd half of 2009. Take the time to read and comment on a collection of exceptional articles: Saadick Dhansay on Crowdsourcing, Alex Vermeule on Technology, Personal and Business innovation, Mike Brown on underground innovation, Bobbie Carlton on New products, Andrea Meyer inexpensive innovation, James King on new media, Francois Gossieaux on Social media, Kathie Thomas on The Future of Digital Communications, Jeff de Cagna on Fear, Fun and Focussing, Braden Kelley on Innovation Culture, Steve Todd on innovation contests, Edward Savage on Changes, David Wiggs on Marketing’s Identity crisis, Randy Withcroft on the full business process, Marcella Gaeb on DNA and Openness, Paula White on Education, Greg Eisenbach on positivism, Julie Lenzer Kirk on Fast Failing, Carl Lens on the Crowdsourcing’s Slope, Idris Mootee on the Culture of innovation, Drew McLellan on SME’s, Linda Naiman on culture and communication…
Flanders DC, Oklahoma Creativity and Creative Tampere on creative regions 
Flanders District of Creativity explained us how they are supporting creativity and innovation in the Flemisch region in Belgium. Oklahoma Creativity (US) and Luova Tampere (Finland) also shared their views and opinions on building creative regions. We also asked them for regions they admire and for useful advice towards other organisations.
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Materio’s innovative materials database 
During one hour, visitors from the 24 Hours of Innovation gained free access to the online materials database of Materio. The database helps companies to find inspiration by browsing through all the samples of innovative materials. At Materio’s office in Design Center De Winkelhaak in Antwerp, we saw bulletproof ceramics and plastics with a smell for instance.
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The City of Antwerp – Creative economy
The city of Antwerp supports local startups and growing organisations, and takes initiatives to drive innovation. The city presented itself as a pocketsize metropolis, a gateway to Europe with the 2nd largest port in Europe, the world’s diamond center, a city with 164 nationalities, unique educations and rich culture (f.e. fashion).
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Richard Lamb presented on Twitter 
Futurologist and Trendwatcher Richard Lamb gave an interesting and experimental presentation on Twitter about his TO-DO brainstorm method. Read more about it on his website Trendwatcher.com.
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Ideavents on Open Innovation and ThinkTankThursday
Rob Veldt of ideavents brought an in-depth webinar on how to implement open innovation based on the OI Chess Paradigm. He presented a toolbox which provides a structured approach to transform organizations from closed to open, using leadership styles and organizational identity. After his open innovation talk, Rob introduced the ThinkTankThursday concept, a free concept of getting together, sharing ideas, involving outsiders, and inspiring each other.
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Start-up Youpage.co.uk got reviewed 
Founder Nigel Gay started with introducing Youpage as the internet’s local directory, helping people find local information, while helping local businesses and services reach their full online audience. A User Panel reviewed the startup providing comments and tips ranging from their first impression (“unsure what the site is for”) to their advice for improvement (“licensing technology”).
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Start-ups featured thanks to PitchArena.com
A number of promising startups like Nimbuzz, Oxynade, wantz.it, Mynameise.com, Soocial, tweetag, and Respectance, presented their ventures in one minute pitches. The pitches were supported by Pitch Arena, a social networking event around Mobile Apps, Enterprise 2.0, the widgetized web, and the social web.
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A case of Experience Co-Creation by Symnetics 
Daniel Eggers and André Coutinho of Symnetics brought a compelling story around co-creating experiences and designing interactions. They spoke about Culture (Chicken) and Processes (Egg), defining an experience, involving customers in an organization’s creation process, going from the traditional to the experience innovation taxonomy, and the practical case of the Brazilian Senai.
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Sun Microsystems and how they support start-ups
Gregory Torfs presented Sun’s program to support young start-ups. During the day we also visited their offices near Brussels to see some of their technologies in action together with Alain Geenrits and Tom Maes, and see how Sun continuously tries to innovate. Their new approach on cloud computing looked very promising!
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Visual Dimension presented at Ghent BC
During our innovation road trip we visited Ghent BC Business Café where Daniel Pletinckx, founder of Visual Dimension, presented his innovative 3D modelling projects in architecture and heritage. His free arc3D software makes it possible to instantly create 3D objects out of a series of 2D pictures. Download the package to try it out yourself.
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Student Innovation Challenge between Belgium and US
A student team of UAMS Product Innovation & Entrepreneurship (Belgium) and a team of the California College of the Arts (US) participated in an innovation challenge: Music & Entertainment meets Automotive. The challenge was to advance 3 new automotive concepts based on innovative business models from the pioneering Music & Entertainment industry. The students’ concepts were creative, thought through, and nicely presented. Have a look at Car Surfing, GM Access, Car Shuffle, GINA ReMix and other ideas!
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Spigit’s innovation software in use at Pfizer
Pfizer presented a best practice video on how spigit enables them to tap into the creativity and ideas of their employees. “Ideas are not just sitting at headquarters.” They explained why they chose spigit, and how it is used within Pfizer. In an interview with Paul Plushkell, co-founder and CEO of spigit, we discussed how social networking tools can stimulate ideation within companies and provide intelligence for executive decisions.
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Pantopicon gave us a look into the Future
By raising more questions than answers Nick Baerten, founder of Pantopicon, made us think of our near future. He compiled an inspiring movie and presented five teaser concepts that could be part of our future world. Imagine ‘the cloaker’, a product that can make us invisible, or ‘the sustapoints’ card, that will give tax reductions to the sustainable consumers amongst us.
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Vodafone’s Betavine platform crowdsources mobile apps
We spoke with Stephen Wolak, Web Technologies Manager at Vodafone Group R&D. We spoke about Betavine, Vodafone’s open mobile application community. Stephen also explained their new project, Betavine Social Exchange (BSX), which is aimed at creating mobile solutions that bring social and economical benefits in local, emerging markets. Stay tuned.
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Ideablob supports good ideas with $10,000
Ami Kassar, founder and Chief Innovation Officer at Ideablob, explained how entrepreneurs and good ideas benefit from ideablob’s platform. We looked at the monthly Startup Winners for 2009: Stories of AIDS through music, Design Green Now, Music to make a difference, and BeRewarding. Do you have a good idea you want to share?
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Supported by
A lot of materials had to be reworked and uploaded while being on the road from one organization to the other. As such, our mobile coverage provided by Proximus was vital to support our online activities during our road trip between Brussels, Ghent and Antwerp. We also thank: Gijs van Wulfen presenting his FORTH innovation method, Induct with an interview with Induct’s CEO, and the European Year of Creativity and Innovation 2009 for supporting our event.
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Business model award to Everyday Models
The Business Model Innovation Award 2009 celebrated start-ups with an extraordinary business model tapping into the growing power of consumers and driving the evolution from advertising to exposure. Everyday Models came out first from a list of 7 nominees including iPop Ad Market, Hollrr, Me2Everyone, Oronjo, Win it gIRL, and Posse. Thanks to Wouter Boon, Didier Vermeiren, and Raphael Hunold for their professional review. Congratulations to James Brookner and his colleagues at Everyday Models!
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Thank you!
The 24 Hours of Innovation has been an exciting adventure to set up. Experimenting with new technologies and ways of interaction, it has also brought us useful lessons on which technologies and methods work better than others. To end, we want to thank all 60+ individuals and organizations for their valuable contributions, as well as everyone who followed and participated during the marathon! We invite everyone to send feedback, look back at the 24h overview, or follow our RSS feed or LinkedIN group for future projects!
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